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Sun, 28 April 2024

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Articles tagged with: advertising
UK advertising reports £36.6bn spend in 2023 Partner content
Economy
By Advertising Association
UK advertising reports £36.6bn spend in 2023
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025
Research shows awareness of the ASA boosts public trust in advertising Partner content
Social affairs
By Advertising Association
Research shows awareness of the ASA boosts public trust in advertising
Advertising Standards Authority campaign increased trust in the regulator and positively impacted public trust in UK advertising
Data: driving the UK’s growth and productivity Partner content
Economy
By Advertising Association
Data: driving the UK’s growth and productivity
The data-driven economy is critical to our future growth and prosperity. With the Data Protection and Digital Information (DPDI) Bill entering Lords Committee Stage shortly, this is our opportunity to keep the UK at the global forefront of digital innovation, regulation, and governance. We believe that the UK public will also benefit from better use of personal data, which will deliver a stronger economy, more efficient and effective public services, and greater innovation in science and technology. The Advertising and Marketing Industry supports this legislation, but there is a real opportunity to make it even better.
Partner content
Economy
By Advertising Association
Media smart supports UK government’s national campaign against fraud in scam awareness drive
‘Scam flags add up to a scam’ to help young people identify and avoid fraudulent ads online
How advertising can accelerate a sustainable economy Partner content
Environment
By Advertising Association
How advertising can accelerate a sustainable economy
Our industry, worth some £37Bn in ad spend in 2023, is well aware of the UK economy’s need to grow, and the need to increase productivity in order to support jobs, help people through the cost-of-living pressures and secure a quality of life through fair incomes and rewards.
UK advertising announces blockbuster SXSW 2024 programme Partner content
Culture
By Advertising Association
UK advertising announces blockbuster SXSW 2024 programme
Over 40 UK companies join forces through UKAEG to showcase at the international creativity & tech festival
Media Smart publishes impact report to mark Safer Internet Day Partner content
Technology
By Advertising Association
Media Smart publishes impact report to mark Safer Internet Day
UK advertising’s award-winning non-profit education programme, Media Smart, has launched its 2023 Impact Report highlighting the resources it has provided young people, parents and teachers last year, alongside its ambitious plans for 2024.
UK ad spend up 15.9% in Q3 2023 to £9.6bn Partner content
Economy
By Advertising Association
UK ad spend up 15.9% in Q3 2023 to £9.6bn
Higher-than-expected increase driven by search and online display & preliminary estimate for 2023 UK ad spend upgraded to £37bn, a rise of 6.4% year-on-year
Considering the public’s trust in political advertising Partner content
Social affairs
By Advertising Association
Considering the public’s trust in political advertising
From Taiwan to the United States, over 40 countries are set to hold elections this year, with Bloomberg Economics predicting a record voter turnout of 3.2 billion voters. The advertising industry is no stranger to understanding the importance of responsible and trusted communications. What can political advertising learn from brand advertising when it comes to building trust with the public?
LEAD 2024 to deliver vision of growth through responsible advertising Partner content
Economy
By Advertising Association
LEAD 2024 to deliver vision of growth through responsible advertising
Former PM Gordon Brown joins stellar line-up of political and advertising leaders on 8 February
UK advertising – the business of creativity Partner content
Economy
By Advertising Association
UK advertising – the business of creativity
Aisling Conlon, Director of International Trade at the Advertising Association, tells PoliticsHome about the vital role the advertising sector plays in contributing to the nation's economic prosperity and how she believes that with enhanced support, the impact of UK advertising services can resonate even more powerfully worldwide.
Record £9.5bn to be spent during Christmas advertising season Partner content
Economy
By Advertising Association
Record £9.5bn to be spent during Christmas advertising season
Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
Partner content
Economy
By Advertising Association
UK advertising exports reached £15.6bn in 2022
Exports Minister praises UK’s world-leading creative industries
UK ad market avoids contraction in Q2 2023 through growth in online channels Partner content
Economy
By Advertising Association
UK ad market avoids contraction in Q2 2023 through growth in online channels
Almost £9bn spent in Q2, with 2023 FY forecast to reach £35.6bn and four in five advertising pounds now spent online
UK advertising exports group launches special programme for international trade week Partner content
Economy
UK advertising exports group launches special programme for international trade week
How to grow your international revenue: major focus for UK government’s week-long exports campaign.
Advertising Association Convenes UK Advertising Industry AI Taskforce Partner content
Economy
By Advertising Association
Advertising Association Convenes UK Advertising Industry AI Taskforce
New Research Shows UK Public's Advertising Experience Integral to Trust Partner content
Economy
By Advertising Association
New Research Shows UK Public's Advertising Experience Integral to Trust
Creative quality of advertising remains top trust driver, while ad bombardment is most damaging, according to Credos report
Lisa Hayley-Jones, Former Westminster Forum Chair, Joins Advertising Association as Public Affairs Director Partner content
Culture
By Advertising Association
Lisa Hayley-Jones, Former Westminster Forum Chair, Joins Advertising Association as Public Affairs Director
London, July 24, 2023: The Advertising Association, the umbrella organisation representing the UK advertising industry, has announced the appointment of Lisa Hayley-Jones, former Chair of Westminster Forum, as its new Director of Public Affairs. Lisa Hayley-Jones replaces Sue Eustace who is stepping down after more than 20 years of service. Eustace has been instrumental in the association’s role as the voice of the industry to Westminster, engaging with Parliamentarians both to defend advertising’s rights and promote the industry as a jewel in the crown of the country’s creative economy.
LEAD Scotland Returns to Debate Advertising and Politics Partner content
Culture
By Advertising Association
LEAD Scotland Returns to Debate Advertising and Politics

The Advertising Association in partnership with STV and The Marketing Society will hold the industry-wide summit on September 14 at the National Museum of Scotland in Edinburgh.
Out of Home Advertising: Unlocking Investment in Infrastructure Partner content
Culture
By Advertising Association
Out of Home Advertising: Unlocking Investment in Infrastructure
Between 2008 and 2021, the Out of Home advertising industry invested £1.1 billion in social infrastructure across the UK. However, the business rates regime has a disproportionate and detrimental effect on the industry, restricting the industry’s ability to invest in local communities, and putting at serious risk the ability of Local Authorities to comply with the Government’s own Net Zero Strategy. These effects will only be compounded by the Non-Domestic Rating Bill. Exempting social infrastructure sites from business rates will unlock additional investment directly into local communities.
Partner content
Culture
By Advertising Association
UK Advertising Industry Urged to Build on SXSW and Cannes Lions Successes
Partner content
Culture
By Advertising Association
UK Advertising Heads to Cannes Lions to Deliver Great Results
Special campaign and programme of events to be supported by Advertising Association, Clear Channel UK, TikTok, BENlabs, UK Advertising Exports Group (UKAEG) and Department for Business and Trade.
Partner content
Culture
By Advertising Association
UK advertising breaks through £15bn of exports
The UK exported an impressive £15bn of advertising and market research services in 2021 – a massive 32.5% increase compared to the previous year, and the largest rise since tracking began in 2018. This brings the sector back to its pre-COVID growth trajectory and showcases its resilience, as well as the power that the British advertising sector has on the world stage.
Partner content
Culture
By Advertising Association
UK ad spend grew 8.8% in 2022 to reach £34.8bn
Inflationary pressures persist with minimal growth forecast for 2023