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The Political Pulse

Latest opinion research and analysis

Another poll sees Prime Minister as more Prime Ministerial

David Cameron has reasons to be rather pleased with himself on the Coalition's first birthday.

In my article yesterday on the poor performance of Ed Miliband against David Cameron in the YouGov tracker, I failed to notice exactly the same story was true for both the Labour leader and Nick Clegg in the latest Populus poll for The Times.

Respondents were asked to select the three words or phrases from a list that they felt best described each party leader; some negative, some positive.

As can be seen below, Ed Miliband and Nick Clegg trail David Cameron in each positive attribute, other than fairness and likeability.

Populus

On the negatives, however, the perceptions of Nick Clegg and Ed Miliband as weak and indecisive far outpace Cameron's weaknesses: arrogance and smugness. While Clegg is seen as slightly weaker and less decisive than the Labour leader, Miliband is seen as by far the most weird. I placed ruthless in 'negative' attributes, as it created even numbers.

Populus

Below are some cloud tags on each leader, for those who prefer to see the data like this.

David Cameron

Cameron wordle

Ed Miliband

Miliband wordle

 

Nick Clegg

Clegg wordle

 

As can be seen from the above, Nick Clegg and Ed Miliband's public profile is viewed very smiliarly, while the Prime Minister is seen, understandly, as a lot more Prime Ministerial.