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Press Release

Press Releases

Mumsnet and Ipsos MORI: Who is winning the battle for Britain's female vote?

Mumsnet/Ipsos MORI press release

Mumsnet, the UK’s largest website for parents, and Ipsos MORI have today published ‘The Women Problem’, an in-depth study into women voters and who’s winning the battle for their vote.

The report uses Ipsos MORI polling data available in August 2013 and qualitative work with focus groups comprising a diverse range of Mumsnet users.

The report shines a light on women’s opinions of the current political leaders, their shortfalls and strengths, and the challenges they face if they are to win support in the run up to the 2015 election.

Key findings include:

The Conservatives are trailing the opposition by 13 points among female voters – three times the amount they trail among men (four points).

42% of women would back Labour, compared to just 29% who would vote Conservative. While the Conservative’s share among men (31%) is similar to that among women, men are less likely than women to back Labour (35%).

David Cameron is described as the most out-of-touch leader by 46% of women (13% say Ed Miliband and 9% say Nick Clegg).

A third of women (33%) are ‘satisfied’ with David Cameron’s performance; the same are satisfied with Ed Miliband.

Women are more likely to ‘like’ David Cameron (43%) than Ed Miliband (34%).

Six out of ten women who backed the Lib Dems in 2010 say they are no longer supporters.

No more than half of women believe any of the three main party leaders are interested in the concerns and opinions of women.

Mumsnet users shared their views on the leadership skills, substance and competence of the party leaders. Comments included:

On David Cameron

‘I don’t think he understands any issues relating to normal (not super rich) people, let alone women’.

On Ed Miliband

‘Hard to like and weak at times’.

On Nick Clegg

‘Damaged goods in terms of integrity’.

Justine Roberts, Mumsnet Founder, said:

“This study shows just how crucial appealing to women in the run up to the election is going to be, as currently so many women are unaligned or unenthused politically. While Labour are doing far better with women than men, all the party leaders are seen as out of touch and none emerges as a front runner in understanding Mumsnet users’ day-to-day concerns. Clearly the women’s vote is still all to play for.”

Ben Page, Chief Executive, Ipsos MORI said:

“These days the Conservative Party no longer has the advantage among women it has traditionally held. Labour now holds a strong lead among women as a whole but of course, women are not a single block vote and appealing across the board is important for all party leaders – none of whom are particularly well thought of.”



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