PoliticsHome | Divisions increasingly define Labour's public image

Tuesday 9th June 2009 | 11:22

Divisions increasingly define Labour's public image

'Divided', 'corrupt' and 'unclear what it stands for' are now the phrases that the public most strongly associate with Labour

New research published by PoliticsHome today reveals the dire state of Labour's public image.

'Divided', 'corrupt' and 'unclear what it stands for' are now the three phrases that voters most associate with the party.

PoliticsHome is the only organisation to track the public image of the three main parties each week, using a rolling sample of over 1,000 voters. People are asked to say which from a list of twenty positive and negative characteristics they associate with each party.

The percentage who associate 'divided' with Labour has risen by twenty points in the last week to reach seventy two per cent.

This puts it fifty nine points above the Conservatives and sixty three points above the Liberal Democrats. Thirteen per cent of the public associate 'divided' with the Tories and nine per cent associate it with the Lib Dems.

Challenge

'Divided' is the word which the public most strongly associate with Labour. The next is 'corrupt' on fifty nine per cent, followed by 'unclear what is stands for' on fifty four per cent.

The results indicate the scale of the challenge facing the party as it seeks to rebuild its public image.

Figures for each week are based on a sample of over 1,000 voters. Results are weighted by party ID to reflect the UK.

Leave a comment...

Barbara

16:05 |
06 Nov 2009
0

After being a Labour voter for many years I've suddenly realised I've been conned. I feel bad. I've read, today in the Daily Mail. past and present influences of the KGB that infiltrated the party after the last war up to 1997. Some members still active within the party. To me, after reading this article, with some disbelief at first, I finally realised not only me but the nation had been conned. We have the repression of no referendum on the Lisbon Treaty, I can now understand why. This Stalinistic idealism is embedded in the Labour Party it has quietly gained momentum and fooled us all and been covered by the name 'democracy' of course we now don't have it. I can now understand the graph above and the way people see them, but there's more to them than the above graph, we should all now realise the length and depth of their betrayal and rethink how we see them. I for one have been amazed at the revalations of this Daily Mail article but now know I shall NEVER vote Labour again, I think to much of my county to risk that.

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Divisions increasingly define Labour's public image