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Labour's election campaign chief has hit back after a string of attacks on Ed Miliband.
The Labour leader came under fire from the boss of pharmacy chain Boots this morning, with Stefano Pessina telling the Sunday Telegraph the party's plans were "not helpful for business, not helpful for the country and in the end it probably won't be helpful for them".
Former Gordon Brown adviser Damian McBride meanwhile used a Sun on Sunday column to warn Mr Miliband he needed to end "the balancing act" and take "strong decisions", while New Statesman editor Jason Cowley argued that Labour was "willing itself to defeat".
Labour’s biggest individual donor - JML founder John Mills - also told the Mail on Sunday he was "not convinced of the case for a tax on expensive properties" although he later accused the paper of "pure mischief making".
But Douglas Alexander this morning dismissed the latest criticism as "rubbish".
"It tells you much more about the agenda of the newspapers than it tells you about the agenda of Ed Miliband and the Labour party," the Shadow Foreign Secretary told the Andrew Marr show. "I'll tell you what's going on. We're doing well, we're going on to victory."
Mr Alexander today pledged that Labour would not feature David Cameron in any of its election campaign posters, saying the party wanted to avoid the “falsehood, fear and smear" of the Conservatives.
Labour backbencher Tom Watson also wade into the row over Mr Miliband's leadership, following an allegation the Labour leader used the term 'weaponise' whilst talking about the NHS.
The MP told the Sunday Politics that the phrase was not "helpful" but added that he did not know whether the word was used.
"I don't think that language is helpful, but it is one word and actually our policy is much broader...Look, I'm on the backbenches, I've no idea who used those words," he said.
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