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Insider Research

Understanding the heart of Westminster

Wednesday 1st July 2009 | 17:11

The Reputation Index: Full results

The reputation index uses PoliticsHome' unique Phi100 insider panel to provide a key indication of how leading brands are viewed within the political community.

Full Results for the Reputation Index as published in today's edition of PR Week are now available.

See the table below for details.

The panel are asked to say which of fifty major organisations they have a positive and a negative impression of. The negative total is then subtracted from the positive total to provide a net approval rating.

The mindshare score is the percentage of the panel who had either a positive or a negative impression of an organisation.

The PoliticsHome/PR Week Reputation Index is the quarterly tracker of how companies, charities, NGOs and other organisations are viewed by the most inflential elements of the political community. For more information on how to measure the impact of your brand or organisation, click here.