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Evidence of 'Nudge' unit success

Evidence of 'Nudge' unit success

A new report published today claims basic psychological techniques can be used by the Government to subtly alter the behaviour of the public. The Behavioural Insights Team, or "Nudge unit" as it has been dubbed, championed by Downing Street advisor Steve Hilton, has released what it says is the first evidence that its ideas work in practice.

Green Box: Evidence of 'Nudge' unit successClick to open

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