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CCHQ campaign to target 'scivers'

CCHQ campaign to target 'scivers'
The Conservative party has launched a campaign targeting marginal seats, which contrasts “hard working families” and “people who don’t work”.

Local media websites will carry adverts criticising some benefits claimant, displaying a picture of a man sitting at home on a sofa.

The campaign will target the same 60 seats at the Labour party are seeking to hit following their opposition to the Coalition’s commitment to the 1% welfare cap.

Labour's Vice President Michael Dugher said the campaign was a "new low" for the Tories, and accused the party of deliberately misleading the public on the issue.

Green Box: CCHQ campaign to target 'scivers'Click to open

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