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  • Matthew Dent | Redwood to region with highest unemployment: “Stop being gloomy”

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  • Laura Kuenssberg | Remember crucially about Merlin, it is total lending that's been offered, not ac...

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  • Giles Fraser | Banning council prayer sessions is just the start – what about parliament? | Gil...

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  • Laura Kuenssberg | Bank in the Merlin agreement issue joint statement saying they have ALL met the ...

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    • 14:05
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  • PoliticsHome | Only the latest five entries on the PhiWire are visible to non-subscribers

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  • PoliticsHome | Only the latest five entries on the PhiWire are visible to non-subscribers

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RSS Electoral Index

PoliticsHome Electoral Index

The UK's largest ever political poll

THE DECIDING FACTORS

Factors remain unchanged - Tory lead narrows

The factors that people say are most important in deciding how they vote in the key marginals remain the same as last year. 45% said it was the values and priorities of the main parties, 21% their specific policies, 12% the party leaders, 8% the local candidates and 7% local issues. In all these areas the Conservative lead has narrowed since last year.

SKIP TO:

Introduction  ---  Prediction Summary  ---  The new political landscape  ---  Tactical Voting and the Personal Vote  ---  The Deciding Factors  ---  The Key Issues  ---  Sleaze  ---  Campaigning  ---  Changing Opinions  ---  Methodology  ---  View 2008 report

REGIONAL BREAKDOWNS:

 

Inner London  ---  Outer London  ---  London's Commuter Belt  ---  Seaside Towns  ---  Labour's Southern Bastions  ---  Urban West Midlands  --- West Midlands hinterland --- East Midlands ---  West Yorkshire  ---  North West  ---  North East England  ---  Cumbria  ---  Conservatives vs Lib Dems: South West  ---  Conservatives vs Lib Dems: Elsewhere  ---  Labour vs Lib Dems  ---  Welsh Marginals  ---  Scottish Marginals