Top 5 Political Stories

  • 1
  • Tories dismiss NHS Bill
  • 2
  • Council prayers ruled illegal
  • 3
  • Prescott to stand for police commissioner
  • 4
  • Barclays reveals £5.9bn profit
  • 5
  • Tough conditions for Greek bailout

Other Top Stories

  • Obama condemns Homs attacks
  • Subscription Only
  • PM mulls tax breaks for cleaners
  • Subscription Only
  • MoD equipment budget 'over-optimistic'
  • Subscription Only
  • Hutton warns on working longer
  • Subscription Only
  • Families adviser on £8.6m
  • Subscription Only

New today

  • Low yield rate linked to Bank
  • Subscription Only

New this morning

  • Greens launch 'three-point plan'
  • Subscription Only
  • Tories press PM on Qatada
  • Subscription Only
  • Eton head: Scrap GCSEs
  • Subscription Only
  • Girl gang rape fund set up
  • Subscription Only
  • UN Falklands protest due
  • Subscription Only
  • NOTW sources confirm Myers picture claims
  • Subscription Only
  • PFI scrutiny calls
  • Subscription Only
  • HoL call on FIA to cancel Grand Prix
  • Subscription Only
  • £1.4bn on fishing policy
  • Subscription Only
 Politics Home News

The Reputation Index

How the UK’s leading brands are viewed by the political world

The PoliticsHome/PR Week Reputation Index is the quarterly tracker of how companies, charities, NGOs and other organisations are viewed by the most influential elements of the political community. Instead of relying on expensive lobbying and PR firms, subscribe to equip your organisation with the tools it needs to manage its reputation in politics.

Every quarter a prestigious panel of some of the most influential people in British politics - top parliamentarians from all parties, leading political commentators, party strategists and heads of think tanks - give their opinion of 50 organisations to PoliticsHome. The headline results are published each in PR Week, and the detailed reports are available to subscribers from PoliticsHome.

10% of all proceeds go to good causes voted on collectively by the panel.

Regular Subscription:

If your brand is on the Reputation Index already, you can purchase a subscription to see

  •     Headline results before they are published in PR Week
  •     An additional brand tracked for free - only you see the results
  •     Detailed, quarterly reports of how your organisation fared amongst different political parties
  •     An analysis of how you are faring against your competitors
  •     Rapid response capability - measure the impact of a news story straight away

If your brand is not on the Reputation Index already, you can purchase the same subscription and you will receive all the data, together with how you benchmark against the 50 brands on the Index.

This comes in the form of a bespoke quarterly report, delivered in PDF form each quarter. To download a sample report click here.

Premium Subscription

The premium package allows organisations to see a complete picture of how their brand stands in both the political world and the general public.

As well as the analysis of Westminster opinion, the Premium package includes a quarterly assessment of the general public's attitudes towards your organisation. This is taken from a scientific, weighted, poll of adults across the country. Premium subscribers can track brands and issues both in Westminster and in the country at large.

Competitors

If you would like detailed information on how your competitors are performing, second and third brands can be added at a discount.

For more information or a sample report please contact:

PoliticsHome
5 The Sanctuary
London SW1P 3JS

Tel: 020 7227 0420

Email research@politicshome.com


 


WATCH: PoliticsHome Editor Freddie Sayers talks to PR Week about the Reputation Index

Past Reputation Index Results

Participating Companies

  • Amnesty International
  • BAA
  • BAE Systems
  • Barclays
  • Barnardos
  • BBC
  • BP
  • British American Tobacco
  • BSkyB
  • BT Group
  • Cancer Research UK
  • Centrica (British Gas)
  • Coca Cola
  • Commission for Equality
  • Costa Coffee
  • Diageo
  • E.ON
  • EDF Energy
  • ExxonMobil
  • Gap Clothing
  • Google
  • Greenpeace
  • Guardian Media Group
  • HSBC
  • ITV plc.
  • Levi Strauss & Co.
  • Lloyds Banking Group
  • London Assembly
  • Marks and Spencer
  • Mayor of London
  • McDonald's
  • Microsoft
  • Nestle
  • News International
  • O2
  • Orange
  • Oxfam
  • Pfizer
  • Rio Tinto
  • Royal Bank of Scotland
  • Sainsbury's
  • Shell
  • Starbucks
  • Tesco
  • T-mobile
  • Total (petroleum)
  • TUC
  • Unison
  • Unite
  • Vodafone Group

Amnesty International

BAA

BAE Systems

Barclays

Barnardos

BBC

BP

British American Tobacco

BSkyB

BT Group

Cancer Research UK

Centrica (British Gas)

Coca Cola

Commission for Equality

Costa Coffee

Diageo

E.ON

EDF Energy

ExxonMobil

Gap Clothing

Google

Greenpeace

Guardian Media Group

HSBC

ITV plc.

Levi Strauss & Co.

Lloyds Banking Group

London Assembly

Marks and Spencer

Mayor of London

McDonald's

Microsoft

Nestle

News International

O2

Orange

Oxfam

Pfizer

Rio Tinto

Royal Bank of Scotland

Sainsbury's

Shell

Starbucks

Tesco

T-mobile

Total (petroleum)

TUC

Unison

Unite

Vodafone Group