BANT continues to support the plan to ban pre-watershed junk food advertising

Posted On: 
18th March 2019

BANT (British Association for Nutrition and Lifestyle Medicine) continues to support the Government’s plan to ban pre-watershed junk food advertising as part of the childhood obesity strategy.

BANT has continuously called out for a different approach to the obesity crisis and has suggested: the reintroduction of home economics classes in school; education about healthy eating; how diet and lifestyle can influence health over the short and long-term; and promotion by Government Agencies of the consumption of healthy ingredients and the foods and ingredients that are not ultra-processed. This policy u-turn is the first step in the right direction and will set the background for establishing the changes needed to engender a long-term cultural shift which allows healthy behaviour adaptations to an environment that offers so many opportunities for unhealthy indulgence either knowingly or in ignorance.

The causes of obesity are multifactorial and can include increased stress levels, systemic low-grade inflammation, lack of exercise, and choice of foods and their preparation/cooking methods, amongst others.  There is growing evidence that minimally processed foods like non-starchy vegetables and fruit are more satiating and elicit less of a glycaemic response than ultra-processed foods, so prevalent in typical British diets. Additionally, minimally processed foods are associated with a decreased risk of cardio-metabolic disease.

BANT continues to promote its Wellbeing Guidelines campaign to encourage the British people to eat more individual ingredients and unprocessed food. Going back to some old-fashioned values, such a family meal times, and improving the nations cooking skills to use fresh ingredients, will go a long way to help the obesity targets and health of the individuals.