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Mon, 27 May 2024

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Annual Review 2023
Annual Review 2023

AA publishes 2023 Annual Review

We are delighted to announce that our Annual Review for 2023 is now live!

The Annual Review encompasses the efforts of the Advertising Association on behalf of our members throughout the last twelve months and showcases our collective work to help build a more trusted, inclusive, and sustainable future for our industry. Additionally, it includes insightful contributions from our many members featured across the different workstreams, events and working groups that our team delivers. With thought-leadership from our key figures, such as our President, Alessandra Bellini, our Chair, Annette King, and the AA leadership team, it also offers a special insight into our priorities for 2024.

This year’s Annual Review looks at how we championed the importance of public trust through new research, backed the ASA’s vital public awareness campaign and represented our industry in many UK government and EU consultations. It sheds light on our All In Census breaking its own record for responses, our Credos report highlighting the importance of attracting, retaining, and developing talent, and our climate initiative Ad Net Zero expanding into new territories, underpinned by ambitious science-based targets for its supporters.

It also covers our AA/WARC adspend figures, which provided essential insights to the industry; while UK advertising exports soared to £15.6bn, backed by the fantastic work of our UK Advertising Exports Group.

On its launch, our CEO, Stephen Woodford, said, “We are determined, as ever, to work collectively to strengthen and promote our industry, staying true to the principles of our founders nearly a century ago.”

You can download your copy of the Annual Review here.

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