Advertising Association

Address

Orwell House, 16-18 Berners Street, London, W1T 3LN

Matt.Bourn@adassoc.org.uk Mariella.Brown@adassoc.org.uk
www.adassoc.org.uk

The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy. Responsible businesses understand that there is little point in an advertisement that people cannot trust. That's why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world.

There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single voice when speaking to policy makers and influencers.

Sections

Annual Review 2020

Featured

Partner content

UK advertising – the business of creativity

06 Dec Economy

Aisling Conlon, Director of International Trade at the Advertising Association, tells PoliticsHome about the vital role the advertising sector plays in contributing to the nation's economic prosperity and how she believes that with enhanced support, the impact of UK advertising services can resonate even more powerfully worldwide.

Articles

Partner content

19 Jul Culture

Out of Home Advertising: Unlocking Investment in Infrastructure

Between 2008 and 2021, the Out of Home advertising industry invested £1.1 billion in social infrastructure across the UK. However, the business rates regime has a disproportionate and detrimental effect on the industry, restricting the industry’s ability to invest in local communities, and putting at serious risk the ability of Local Authorities to comply with the Government’s own Net Zero Strategy. These effects will only be compounded by the Non-Domestic Rating Bill. Exempting social infrastructure sites from business rates will unlock additional investment directly into local communities.

UK Advertising’s Talent Shortage Needs Government Help

Partner content

07 Mar Education

UK Advertising’s Talent Shortage Needs Government Help

The UK's advertising and marketing industry is facing a significant talent shortage, particularly in data and digital skills. The Advertising Association's new report, Investing in Our Talent’s Future, recommends urgent action to address this skills shortage and protect the industry’s status as a global hub for advertising and marketing services.

Partner content

20 Dec 2022 Culture

Ensuring The Public Trusts Advertising

As the Advertising Standards Authority marks its 60th anniversary, the Advertising Association as the voice of the UK advertising industry gives credit to the role of the regulator in ensuring adverts across all media can be trusted by consumers.

Ad Net Zero: International Impact for UK Advertising’s Climate Action Plan

Partner content

02 Dec 2022 Environment

Ad Net Zero: International Impact for UK Advertising’s Climate Action Plan

“Ad Net Zero plays beautifully into the story of the UK’s creativity, innovation and leadership. These characteristics manifest themselves in multiple ways, and often with global impact.” These were the words of Emma Wade Smith OBE (pictured above), His Majesty’s Trade Commissioner for North America about the international expansion of Ad Net Zero at a special reception at the British Consulate during Advertising Week New York.

How advertising is addressing uncomfortable truths about its own industry

Partner content

27 Jun 2022 Education

How advertising is addressing uncomfortable truths about its own industry

The Advertising Association has recognised the media companies and ad agencies driving real change in diversity and inclusion, as the industry sets out the next phase of its All In action plan, which was showcased in Parliament last week.