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Ben Shimshon and Dr Steve Van Riel

Ben Shimshon is Co-Founder and CEO of Thinks Insight & Strategy. Dr Steve Van Riel is Senior Strategy Director and Head of Trust Development at Edelman and author of The Fight For Trust.

How Much Do Voters Care About Broken Election Promises?
Political parties
By Ben Shimshon and Dr Steve Van Riel
How Much Do Voters Care About Broken Election Promises?
Manifesto promises matter and Labour will face fierce criticism if it breaks any. But our research suggests delivering a feeling of change is even more important than campaign pledges.