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Articles tagged with: adspend
Spend in the battle of the festive ads To reach £10.5bn Partner content
Economy
By Advertising Association
Spend in the battle of the festive ads To reach £10.5bn
Kantar research shows people have greater anticipation for the season’s creative offering than ever before
UK advertising reports £10bn spend in Q2 2024 Partner content
Economy
By Advertising Association
UK advertising reports £10bn spend in Q2 2024
Adspend reached £19.6bn in first half of 2024, ahead of expectations
Advertising Association and Adwanted UK launch new training hub for advertising & marketing industry Partner content
Technology
By Advertising Association
Advertising Association and Adwanted UK launch new training hub for advertising & marketing industry
Free-to-use, curated showcase of professional training and development opportunities for all ages, levels and backgrounds
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic Partner content
Education
By Advertising Association
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic
In early 2020, AA/WARC adspend figures predicted the UK advertising market in 2021 would be worth £24bn. Two years on, the 2021 market is worth £8bn more than expected, at a value of £32bn. Stephen Woodford, Chief Executive of the Advertising Association assesses the impact of Covid-19 on the industry.
Pandemic recovery boosts UK AdSpend to record level of £32BN in 2021 Partner content
Culture
By Advertising Association
Pandemic recovery boosts UK AdSpend to record level of £32BN in 2021
Growth of £8bn above original forecasts powered by boom in online sector but also increasing cost of advertising.
Partner content
Culture
By Advertising Association
2021 strongest year ever for UK's Ad Market
Record 26.4% growth put market value at an estimated £30bn last year, with advertising spend now set to reach £32bn in 2022