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Sun, 5 February 2023

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Articles tagged with: adspend
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic Partner content
Education
By Advertising Association
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic
In early 2020, AA/WARC adspend figures predicted the UK advertising market in 2021 would be worth £24bn. Two years on, the 2021 market is worth £8bn more than expected, at a value of £32bn. Stephen Woodford, Chief Executive of the Advertising Association assesses the impact of Covid-19 on the industry.
Pandemic recovery boosts UK AdSpend to record level of £32BN in 2021 Partner content
Culture
By Advertising Association
Pandemic recovery boosts UK AdSpend to record level of £32BN in 2021
Growth of £8bn above original forecasts powered by boom in online sector but also increasing cost of advertising.
Partner content
Culture
By Advertising Association
2021 strongest year ever for UK's Ad Market
Record 26.4% growth put market value at an estimated £30bn last year, with advertising spend now set to reach £32bn in 2022