Coming into force from this October, new HFSS legislation is considered the most significant change to the food and drink industry in decades, but how can businesses use the upcoming milestones as an opportunity for brand innovation?

Nicola Pegg, Director of Research and Development at Suntory Beverage & Food GB&I (SBF GB&I) explains the journey the makers of Lucozade and Ribena have been on to reduce sugar in its much-loved drinks.