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Articles tagged with: advertising
New APPG brings closer links between the advertising industry and parliamentarians Partner content
Economy
By Advertising Association
New APPG brings closer links between the advertising industry and parliamentarians
With revenue of £40 billion and exports of £15 billion, advertising is a vital part of the UK growth agenda, say industry leaders
UK ad spend rose 9.7% to £10.6bn in Q3 2024 Partner content
Economy
By Advertising Association
UK ad spend rose 9.7% to £10.6bn in Q3 2024
Preliminary estimates show the UK's ad market was worth £40.7bn in 2024, a rise of 11.2% year-on-year
UK Advertising: The Creative Powerhouse Fuelling Global Growth Partner content
Economy
By Advertising Association
UK Advertising: The Creative Powerhouse Fuelling Global Growth
As Chair of the UK Advertising Exports Group (UKAEG) and Group CEO of VCCP, I’m fortunate to be in the engine room of the UK advertising industry – where creativity, innovation, and global ambition drive us forward. UKAEG isn’t just a collection of companies; it’s a dynamic network of over 70 leading UK advertising and marketing services firms, excelling in creative, production, AdTech, digital, AI, and more. Together, we’re making waves globally, proving why the UK is a go-to destination for world-class advertising.
Spend in the battle of the festive ads To reach £10.5bn Partner content
Economy
By Advertising Association
Spend in the battle of the festive ads To reach £10.5bn
Kantar research shows people have greater anticipation for the season’s creative offering than ever before
UK advertising reports £10bn spend in Q2 2024 Partner content
Economy
By Advertising Association
UK advertising reports £10bn spend in Q2 2024
Adspend reached £19.6bn in first half of 2024, ahead of expectations
Advertising: A Key Engine for Growth Partner content
Economy
By Advertising Association
Advertising: A Key Engine for Growth
With 60% of UK jobs based outside of London and ad spend reaching £40bn, in times of tight budgets the advertising and marketing industry’s ability to drive growth and generate revenue for the Exchequer should not be under-estimated.
Advertising Association and Adwanted UK launch new training hub for advertising & marketing industry Partner content
Technology
By Advertising Association
Advertising Association and Adwanted UK launch new training hub for advertising & marketing industry
Free-to-use, curated showcase of professional training and development opportunities for all ages, levels and backgrounds
Advertising Association publishes inaugural report from AI Taskforce Partner content
Technology
By Advertising Association
Advertising Association publishes inaugural report from AI Taskforce
New report includes case studies of AI in action and 12 point ‘Checklist for Responsible AI Adoption’
Partner content
Economy
By Advertising Association
UK advertising spend reached £9.2bn in Q1 2024
£9.7bn forecast for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn
New report highlights vital importance of advertising’s social contribution Partner content
Technology
By Advertising Association
New report highlights vital importance of advertising’s social contribution
Credos reveals a 10-percentage point increase in the number of people who believe that advertising drives positive social change
Labour ran a slick digital campaign – but no party dominated the air war
Political parties
By Ben Guerin
Labour ran a slick digital campaign – but no party dominated the air war
For a historic election that ended 14 years of Conservative government, the social media campaigns from the main parties were surprisingly tame.
Partner content
Technology
By Advertising Association
Advertising Association’s statement on the 2024 General Election result
Partner content
Economy
UK advertising exports reach £18bn in 2023
UK celebrates the ‘Business of Creativity’ at Cannes Lions
Media Smart & Advertising Association double down on political advertising awareness campaign Partner content
Technology
By Advertising Association
Media Smart & Advertising Association double down on political advertising awareness campaign
Education campaign to help voters understand ads by political parties will run in cinemas, online, TV and OOH until July 4
Trust in advertising on the rise Partner content
Technology
By Advertising Association
Trust in advertising on the rise
New research shows trust is the second strongest driver of brand profitability and effectiveness, up from seventh a decade ago
Media Smart & Advertising Association publish political advertising guide Partner content
Technology
By Advertising Association
Media Smart & Advertising Association publish political advertising guide
New research shows people significantly less likely to trust political advertising than commercial advertising
UK advertising reports £36.6bn spend in 2023 Partner content
Economy
By Advertising Association
UK advertising reports £36.6bn spend in 2023
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025
Research shows awareness of the ASA boosts public trust in advertising Partner content
Social affairs
By Advertising Association
Research shows awareness of the ASA boosts public trust in advertising
Advertising Standards Authority campaign increased trust in the regulator and positively impacted public trust in UK advertising
Data: driving the UK’s growth and productivity Partner content
Economy
By Advertising Association
Data: driving the UK’s growth and productivity
The data-driven economy is critical to our future growth and prosperity. With the Data Protection and Digital Information (DPDI) Bill entering Lords Committee Stage shortly, this is our opportunity to keep the UK at the global forefront of digital innovation, regulation, and governance. We believe that the UK public will also benefit from better use of personal data, which will deliver a stronger economy, more efficient and effective public services, and greater innovation in science and technology. The Advertising and Marketing Industry supports this legislation, but there is a real opportunity to make it even better.
Partner content
Economy
By Advertising Association
Media smart supports UK government’s national campaign against fraud in scam awareness drive
‘Scam flags add up to a scam’ to help young people identify and avoid fraudulent ads online
How advertising can accelerate a sustainable economy Partner content
Environment
By Advertising Association
How advertising can accelerate a sustainable economy
Our industry, worth some £37Bn in ad spend in 2023, is well aware of the UK economy’s need to grow, and the need to increase productivity in order to support jobs, help people through the cost-of-living pressures and secure a quality of life through fair incomes and rewards.
UK advertising announces blockbuster SXSW 2024 programme Partner content
Culture
By Advertising Association
UK advertising announces blockbuster SXSW 2024 programme
Over 40 UK companies join forces through UKAEG to showcase at the international creativity & tech festival
Media Smart publishes impact report to mark Safer Internet Day Partner content
Technology
By Advertising Association
Media Smart publishes impact report to mark Safer Internet Day
UK advertising’s award-winning non-profit education programme, Media Smart, has launched its 2023 Impact Report highlighting the resources it has provided young people, parents and teachers last year, alongside its ambitious plans for 2024.
UK ad spend up 15.9% in Q3 2023 to £9.6bn Partner content
Economy
By Advertising Association
UK ad spend up 15.9% in Q3 2023 to £9.6bn
Higher-than-expected increase driven by search and online display & preliminary estimate for 2023 UK ad spend upgraded to £37bn, a rise of 6.4% year-on-year