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Sat, 2 December 2023

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Articles tagged with: advertising
Record £9.5bn to be spent during Christmas advertising season Partner content
Economy
By Advertising Association
Record £9.5bn to be spent during Christmas advertising season
Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
Partner content
Economy
By Advertising Association
UK advertising exports reached £15.6bn in 2022
Exports Minister praises UK’s world-leading creative industries
UK ad market avoids contraction in Q2 2023 through growth in online channels Partner content
Economy
By Advertising Association
UK ad market avoids contraction in Q2 2023 through growth in online channels
Almost £9bn spent in Q2, with 2023 FY forecast to reach £35.6bn and four in five advertising pounds now spent online
UK advertising exports group launches special programme for international trade week Partner content
Economy
UK advertising exports group launches special programme for international trade week
How to grow your international revenue: major focus for UK government’s week-long exports campaign.
Advertising Association Convenes UK Advertising Industry AI Taskforce Partner content
Economy
By Advertising Association
Advertising Association Convenes UK Advertising Industry AI Taskforce
New Research Shows UK Public's Advertising Experience Integral to Trust Partner content
Economy
By Advertising Association
New Research Shows UK Public's Advertising Experience Integral to Trust
Creative quality of advertising remains top trust driver, while ad bombardment is most damaging, according to Credos report
Lisa Hayley-Jones, Former Westminster Forum Chair, Joins Advertising Association as Public Affairs Director Partner content
Culture
By Advertising Association
Lisa Hayley-Jones, Former Westminster Forum Chair, Joins Advertising Association as Public Affairs Director
London, July 24, 2023: The Advertising Association, the umbrella organisation representing the UK advertising industry, has announced the appointment of Lisa Hayley-Jones, former Chair of Westminster Forum, as its new Director of Public Affairs. Lisa Hayley-Jones replaces Sue Eustace who is stepping down after more than 20 years of service. Eustace has been instrumental in the association’s role as the voice of the industry to Westminster, engaging with Parliamentarians both to defend advertising’s rights and promote the industry as a jewel in the crown of the country’s creative economy.
LEAD Scotland Returns to Debate Advertising and Politics Partner content
Culture
By Advertising Association
LEAD Scotland Returns to Debate Advertising and Politics

The Advertising Association in partnership with STV and The Marketing Society will hold the industry-wide summit on September 14 at the National Museum of Scotland in Edinburgh.
Out of Home Advertising: Unlocking Investment in Infrastructure Partner content
Culture
By Advertising Association
Out of Home Advertising: Unlocking Investment in Infrastructure
Between 2008 and 2021, the Out of Home advertising industry invested £1.1 billion in social infrastructure across the UK. However, the business rates regime has a disproportionate and detrimental effect on the industry, restricting the industry’s ability to invest in local communities, and putting at serious risk the ability of Local Authorities to comply with the Government’s own Net Zero Strategy. These effects will only be compounded by the Non-Domestic Rating Bill. Exempting social infrastructure sites from business rates will unlock additional investment directly into local communities.
Partner content
Culture
By Advertising Association
UK Advertising Industry Urged to Build on SXSW and Cannes Lions Successes
Partner content
Culture
By Advertising Association
UK Advertising Heads to Cannes Lions to Deliver Great Results
Special campaign and programme of events to be supported by Advertising Association, Clear Channel UK, TikTok, BENlabs, UK Advertising Exports Group (UKAEG) and Department for Business and Trade.
Partner content
Culture
By Advertising Association
UK advertising breaks through £15bn of exports
The UK exported an impressive £15bn of advertising and market research services in 2021 – a massive 32.5% increase compared to the previous year, and the largest rise since tracking began in 2018. This brings the sector back to its pre-COVID growth trajectory and showcases its resilience, as well as the power that the British advertising sector has on the world stage.
Partner content
Culture
By Advertising Association
UK ad spend grew 8.8% in 2022 to reach £34.8bn
Inflationary pressures persist with minimal growth forecast for 2023
Partner content
Economy
2021 UK Exports of Advertising and Marketing Services Reach £15bn
Industry records highest year-on-year growth at 32.5%. Business and Trade Secretary, Kemi Badenoch, commends industry as driver of economic growth
Partner content
Culture
By Advertising Association
The Debating Group Elects Stephen Woodford As New Chair
London, March 23, 2023: Stephen Woodford, Chief Executive of the Advertising Association, was elected as the new chair of The Debating Group, following the group’s AGM, held on March 15.
UK Advertising’s Talent Shortage Needs Government Help Partner content
Education
By Advertising Association
UK Advertising’s Talent Shortage Needs Government Help
The UK's advertising and marketing industry is facing a significant talent shortage, particularly in data and digital skills. The Advertising Association's new report, Investing in Our Talent’s Future, recommends urgent action to address this skills shortage and protect the industry’s status as a global hub for advertising and marketing services.
Media Smart to Help Young People Understand Environmental Claims in Advertising Partner content
Culture
By Advertising Association
Media Smart to Help Young People Understand Environmental Claims in Advertising
Education pack about Advertising Standards Authority guidance, in recognition of concerns felt by 52% of teenagers about lack of action on climate change
UK Advertising Industry Releases New Campaign for SXSW Partner content
Culture
By Advertising Association
UK Advertising Industry Releases New Campaign for SXSW
UKAEG and DBT collaborate for UK's largest international showcase of innovation and creativity
Partner content
Education
By Advertising Association
Boots' CMO, Pete Markey, appointed Advertising Association's Front Foot Network Chair
London, 21 February 2023: The Advertising Association has announced the appointment of Pete Markey (Chief Marketing Officer, Boots UK) as the new Chair of Front Foot, the Advertising Association’s unique network of advertisers, media owners, agencies and tech companies. Together, they provide the resource and leadership to advance the voice of the UK advertising industry, leading on the delivery of key workstreams including Public Trust, All In and Ad Net Zero, while also funding Credos, UK advertising’s thinktank.
Partner content
Culture
By Advertising Association
UK Ad Market's Covid Recovery Continues but Forecast Growth Slows
London, January 26, 2023: The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to a total of £8.5bn between July and September 2022, the ninth consecutive quarter of growth and demonstrative of an ongoing, resilient recovery from the COVID-19 pandemic.
Investment in Talent at Heart of New 3-Year Strategy Partner content
Culture
By Advertising Association
Investment in Talent at Heart of New 3-Year Strategy
LONDON, January 25, 2023: A new Talent Report – Investing In Our Talent’s Future –released with the Advertising Association’s 3-year strategy through to 2025 has highlighted the industry’s need to address its talent shortages through two key areas – better attraction and recruitment of new talent, and increased development and retention of existing talent.
All In heralds more champion companies Partner content
Culture
By Advertising Association
All In heralds more champion companies
All In Census returns on March 15, plus All In Summit on May 11
Ensuring The Public Trusts Advertising Partner content
Culture
By Advertising Association
Ensuring The Public Trusts Advertising
As the Advertising Standards Authority marks its 60th anniversary, the Advertising Association as the voice of the UK advertising industry gives credit to the role of the regulator in ensuring adverts across all media can be trusted by consumers.
Ad Net Zero: International Impact for UK Advertising’s Climate Action Plan Partner content
Environment
By Advertising Association
Ad Net Zero: International Impact for UK Advertising’s Climate Action Plan
“Ad Net Zero plays beautifully into the story of the UK’s creativity, innovation and leadership. These characteristics manifest themselves in multiple ways, and often with global impact.” These were the words of Emma Wade Smith OBE (pictured above), His Majesty’s Trade Commissioner for North America about the international expansion of Ad Net Zero at a special reception at the British Consulate during Advertising Week New York.