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Sat, 27 July 2024

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Articles tagged with: advertising
Partner content
Economy
By Advertising Association
UK advertising spend reached £9.2bn in Q1 2024
£9.7bn forecast for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn
New report highlights vital importance of advertising’s social contribution Partner content
Technology
By Advertising Association
New report highlights vital importance of advertising’s social contribution
Credos reveals a 10-percentage point increase in the number of people who believe that advertising drives positive social change
Labour ran a slick digital campaign – but no party dominated the air war
Political parties
By Ben Guerin
Labour ran a slick digital campaign – but no party dominated the air war
For a historic election that ended 14 years of Conservative government, the social media campaigns from the main parties were surprisingly tame.
Partner content
Technology
By Advertising Association
Advertising Association’s statement on the 2024 General Election result
Partner content
Economy
UK advertising exports reach £18bn in 2023
UK celebrates the ‘Business of Creativity’ at Cannes Lions
Media Smart & Advertising Association double down on political advertising awareness campaign Partner content
Technology
By Advertising Association
Media Smart & Advertising Association double down on political advertising awareness campaign
Education campaign to help voters understand ads by political parties will run in cinemas, online, TV and OOH until July 4
Trust in advertising on the rise Partner content
Technology
By Advertising Association
Trust in advertising on the rise
New research shows trust is the second strongest driver of brand profitability and effectiveness, up from seventh a decade ago
Media Smart & Advertising Association publish political advertising guide Partner content
Technology
By Advertising Association
Media Smart & Advertising Association publish political advertising guide
New research shows people significantly less likely to trust political advertising than commercial advertising
UK advertising reports £36.6bn spend in 2023 Partner content
Economy
By Advertising Association
UK advertising reports £36.6bn spend in 2023
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025
Research shows awareness of the ASA boosts public trust in advertising Partner content
Social affairs
By Advertising Association
Research shows awareness of the ASA boosts public trust in advertising
Advertising Standards Authority campaign increased trust in the regulator and positively impacted public trust in UK advertising
Data: driving the UK’s growth and productivity Partner content
Economy
By Advertising Association
Data: driving the UK’s growth and productivity
The data-driven economy is critical to our future growth and prosperity. With the Data Protection and Digital Information (DPDI) Bill entering Lords Committee Stage shortly, this is our opportunity to keep the UK at the global forefront of digital innovation, regulation, and governance. We believe that the UK public will also benefit from better use of personal data, which will deliver a stronger economy, more efficient and effective public services, and greater innovation in science and technology. The Advertising and Marketing Industry supports this legislation, but there is a real opportunity to make it even better.
Partner content
Economy
By Advertising Association
Media smart supports UK government’s national campaign against fraud in scam awareness drive
‘Scam flags add up to a scam’ to help young people identify and avoid fraudulent ads online
How advertising can accelerate a sustainable economy Partner content
Environment
By Advertising Association
How advertising can accelerate a sustainable economy
Our industry, worth some £37Bn in ad spend in 2023, is well aware of the UK economy’s need to grow, and the need to increase productivity in order to support jobs, help people through the cost-of-living pressures and secure a quality of life through fair incomes and rewards.
UK advertising announces blockbuster SXSW 2024 programme Partner content
Culture
By Advertising Association
UK advertising announces blockbuster SXSW 2024 programme
Over 40 UK companies join forces through UKAEG to showcase at the international creativity & tech festival
Media Smart publishes impact report to mark Safer Internet Day Partner content
Technology
By Advertising Association
Media Smart publishes impact report to mark Safer Internet Day
UK advertising’s award-winning non-profit education programme, Media Smart, has launched its 2023 Impact Report highlighting the resources it has provided young people, parents and teachers last year, alongside its ambitious plans for 2024.
UK ad spend up 15.9% in Q3 2023 to £9.6bn Partner content
Economy
By Advertising Association
UK ad spend up 15.9% in Q3 2023 to £9.6bn
Higher-than-expected increase driven by search and online display & preliminary estimate for 2023 UK ad spend upgraded to £37bn, a rise of 6.4% year-on-year
Considering the public’s trust in political advertising Partner content
Social affairs
By Advertising Association
Considering the public’s trust in political advertising
From Taiwan to the United States, over 40 countries are set to hold elections this year, with Bloomberg Economics predicting a record voter turnout of 3.2 billion voters. The advertising industry is no stranger to understanding the importance of responsible and trusted communications. What can political advertising learn from brand advertising when it comes to building trust with the public?
LEAD 2024 to deliver vision of growth through responsible advertising Partner content
Economy
By Advertising Association
LEAD 2024 to deliver vision of growth through responsible advertising
Former PM Gordon Brown joins stellar line-up of political and advertising leaders on 8 February
UK advertising – the business of creativity Partner content
Economy
By Advertising Association
UK advertising – the business of creativity
Aisling Conlon, Director of International Trade at the Advertising Association, tells PoliticsHome about the vital role the advertising sector plays in contributing to the nation's economic prosperity and how she believes that with enhanced support, the impact of UK advertising services can resonate even more powerfully worldwide.
Record £9.5bn to be spent during Christmas advertising season Partner content
Economy
By Advertising Association
Record £9.5bn to be spent during Christmas advertising season
Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
Partner content
Economy
By Advertising Association
UK advertising exports reached £15.6bn in 2022
Exports Minister praises UK’s world-leading creative industries
UK ad market avoids contraction in Q2 2023 through growth in online channels Partner content
Economy
By Advertising Association
UK ad market avoids contraction in Q2 2023 through growth in online channels
Almost £9bn spent in Q2, with 2023 FY forecast to reach £35.6bn and four in five advertising pounds now spent online
UK advertising exports group launches special programme for international trade week Partner content
Economy
UK advertising exports group launches special programme for international trade week
How to grow your international revenue: major focus for UK government’s week-long exports campaign.
Advertising Association Convenes UK Advertising Industry AI Taskforce Partner content
Economy
By Advertising Association
Advertising Association Convenes UK Advertising Industry AI Taskforce