Consumers - Money vs Conscience. Who wins?
One theme that The Packaging Debate will return to again and again on this microsite is the behaviour of the consumer. What do consumers say they believe and think - and how do they act. What are their concerns and what are their actions? What do they spend money on - and why?
WRAP and INCPEN - two stalwarts of the UK environmental scene – have recently delivered a unique report that touches on these issues.
One key finding – not unexpected – is that there is a discrepancy between consumer opinion and action; which most times speaks louder than words. What people say – about packaging and consumption and the environment - and what they actually do about it; in the shops and at home are two very different things.
The second stand out finding is that UK consumers are overwhelmingly concerned with the essentials of food – its price, safety, longevity and protection and much less so about the packaging around. Consumers are also rightly mindful about the levels of food waste in society.
This research is the first and most extensive of its kind in the world and is well worth absorbing.
The Packaging Debate will bring you further updates from this ongoing work as it emerges.