Digital disruption and the public affairs industry
Ahead of its public affairs breakfast on Friday, Meltwater sets out how advances in the public affairs industry are impacting on political engagement methods.
Digital disruption is making an impact on Public Affairs professionals - finally.
Working in Public Affairs is often a demanding and process driven profession. With few automatic tracking systems for us to know what is being said about our industry, legislation, policies or practices, too often we are left waiting for the updates in EU legislation by pressing that refresh button again and again.
We all follow our preferred news platform, journalist and blogger on social networks - our “go to” for the latest news that may influence policy changes straight from the horse’s mouth. Until recently, that is.
Automatic EU Document Tracking has emerged as the latest in digital disruption, taking the Public Affairs industry by storm.
By monitoring EU documents online, we no longer need to keep one eye on our various Twitter feeds trying to navigate the noise for the most relevant updates. PAs are able to bypass the middle men (news outlets), allowing us to receive timely and unfiltered messages directly to our inbox - saving us time, improving our knowledge and impacting our positions in policy negotiations.
This change in EU doc tracking has a profound impact, especially with UK policy frameworks currently sitting in limbo between EU and UK competence following the Brexit vote. In effect, the UK government will be in the position to review all policies on a case by case basis. This presents massive opportunity for those who have the ability to receive an instant alert straight to their inbox whenever an EU document that’s directly relevant to us has been released.
While opportunities are vast, it’s important to note that this form of political engagement disruption means public affairs pros must adapt communication strategies and embrace new skill sets and expertise.
Attend Meltwater’s business breakfast for public affairs professionals on Friday 18th November to find out how you can better leverage this hyper connected and real- time world to make your jobs easier and impact lasting. Sign up here to attend.
