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New campaign to help children Swim Safe this summer

New campaign to help children Swim Safe this summer

Swim England

3 min read Partner content

Norton and Swim England join forces to protect our next generation of explorers.


Norton by Symantec and Swim England have teamed up to help primary schools ensure children Swim Safe this summer.

Led by national governing body for swimming, Swim England, and Norton, the world’s leading online safety company, every primary school in England will receive resources to help teach the next generation of explorers how to stay safe in the water. 

This week, all primary schools will receive a Swim Safe schools resource pack with helpful teaching tools and information about water safety. The resources will complement the work schools already do on water safety, and help ensure children enter the summer holidays with the right knowledge and skills to stay safe in the water.

Swim England CEO, Jane Nickerson, said: “Ensuring our young people know how to keep themselves safe in the water is vitally important.

“Swimming outdoors in the sea or in a lake is great fun, but it is very different to swimming in a pool. Our annual Swim Safe school sessions give thousands of young people the opportunity to learn about water safety, but not all schools are able to take part in these practical sessions.

“It is fantastic that through our work with Norton we are able to provide all primary schools with these new water safety resources and help ensure all children learns these vital skills.”

Nick Shaw, Vice President, Consumer Business Unit, Symantec, commented: “With the summer holidays fast approaching it is important that parents are equipped to keep children safe. From surfing online to surfing the waves, children get up to all sorts in summer, which is why we have partnered with Swim England.

“We need to empower the next generation of scientists, pioneers and thinkers to explore the world, but do this in a controlled and safe way. Everything we do is focused on protecting that freedom, and our explorers, whilst easing parental worries along the way!”

The initiative is part of the wider Swim Safe programme which provides free outdoor swimming and water safety sessions over the summer holidays for young people aged between 7 and 14. Created by Swim England and the Royal National Lifeboat Institution (RNLI) in 2013, over 15,000 young people have already been through the Swim Safe programme, which this year is being run at over 20 beach, lake and other inland water locations.

Primary schools across England will receive their Swim Safe packs during April. They are also available to download via swimsafe.org.uk/school-resources.

Schools are also being encouraged to sign up to take part in a free, practical Swim Safe session at one of 15 sites across the UK. Schools can find out more information by visiting swimsafe.org.uk.

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Connecting Communities

Connecting Communities is an initiative aimed at empowering and strengthening community ties across the UK. Launched in partnership with The National Lottery, it aims to promote dialogue and support Parliamentarians working to nurture a more connected society.

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