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Abigail Scott Paul and Jon Edwards

Abigail Scott Paul is Global Head of the Humanise Campaign and Jon Edwards is Director of Thinks Insight & Strategy.

Joyful buildings make people happier. So let's create them
Communities
By Abigail Scott Paul and Jon Edwards
Joyful buildings make people happier. So let's create them
In our research, less than five per cent of people described their local buildings as "nice", and there is growing evidence that monotonous architecture damages wellbeing. As the government builds new towns, emotion must be central to their design.