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Articles tagged with: advertising association
Research Shows ASA's Biggest Ever Ad Campaign Boosted Public Trust of Advertising Partner content
Culture
By Advertising Association
Research Shows ASA's Biggest Ever Ad Campaign Boosted Public Trust of Advertising
Advertising Standards Authority campaign increased trust in the regulator and positively impacted public trust in UK advertising
Partner content
Culture
By Advertising Association
UK Advertising Heads to Cannes Lions to Deliver Great Results
Special campaign and programme of events to be supported by Advertising Association, Clear Channel UK, TikTok, BENlabs, UK Advertising Exports Group (UKAEG) and Department for Business and Trade.
All in 2023 Census Tracks Industry's Progress Towards Inclusive Workplace Partner content
Culture
All in 2023 Census Tracks Industry's Progress Towards Inclusive Workplace
Partner content
Culture
By Advertising Association
UK advertising breaks through £15bn of exports
The UK exported an impressive £15bn of advertising and market research services in 2021 – a massive 32.5% increase compared to the previous year, and the largest rise since tracking began in 2018. This brings the sector back to its pre-COVID growth trajectory and showcases its resilience, as well as the power that the British advertising sector has on the world stage.
Partner content
Culture
By Advertising Association
UK ad spend grew 8.8% in 2022 to reach £34.8bn
Inflationary pressures persist with minimal growth forecast for 2023
Partner content
Economy
2021 UK Exports of Advertising and Marketing Services Reach £15bn
Industry records highest year-on-year growth at 32.5%. Business and Trade Secretary, Kemi Badenoch, commends industry as driver of economic growth
Partner content
Culture
By Advertising Association
The Debating Group Elects Stephen Woodford As New Chair
London, March 23, 2023: Stephen Woodford, Chief Executive of the Advertising Association, was elected as the new chair of The Debating Group, following the group’s AGM, held on March 15.
UK Advertising’s Talent Shortage Needs Government Help Partner content
Education
By Advertising Association
UK Advertising’s Talent Shortage Needs Government Help
The UK's advertising and marketing industry is facing a significant talent shortage, particularly in data and digital skills. The Advertising Association's new report, Investing in Our Talent’s Future, recommends urgent action to address this skills shortage and protect the industry’s status as a global hub for advertising and marketing services.
Media Smart to Help Young People Understand Environmental Claims in Advertising Partner content
Culture
By Advertising Association
Media Smart to Help Young People Understand Environmental Claims in Advertising
Education pack about Advertising Standards Authority guidance, in recognition of concerns felt by 52% of teenagers about lack of action on climate change
UK Advertising Industry Releases New Campaign for SXSW Partner content
Culture
By Advertising Association
UK Advertising Industry Releases New Campaign for SXSW
UKAEG and DBT collaborate for UK's largest international showcase of innovation and creativity
Partner content
Education
By Advertising Association
Boots' CMO, Pete Markey, appointed Advertising Association's Front Foot Network Chair
London, 21 February 2023: The Advertising Association has announced the appointment of Pete Markey (Chief Marketing Officer, Boots UK) as the new Chair of Front Foot, the Advertising Association’s unique network of advertisers, media owners, agencies and tech companies. Together, they provide the resource and leadership to advance the voice of the UK advertising industry, leading on the delivery of key workstreams including Public Trust, All In and Ad Net Zero, while also funding Credos, UK advertising’s thinktank.
Partner content
Culture
By Advertising Association
UK Ad Market's Covid Recovery Continues but Forecast Growth Slows
London, January 26, 2023: The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to a total of £8.5bn between July and September 2022, the ninth consecutive quarter of growth and demonstrative of an ongoing, resilient recovery from the COVID-19 pandemic.
Investment in Talent at Heart of New 3-Year Strategy Partner content
Culture
By Advertising Association
Investment in Talent at Heart of New 3-Year Strategy
LONDON, January 25, 2023: A new Talent Report – Investing In Our Talent’s Future –released with the Advertising Association’s 3-year strategy through to 2025 has highlighted the industry’s need to address its talent shortages through two key areas – better attraction and recruitment of new talent, and increased development and retention of existing talent.
All In heralds more champion companies Partner content
Culture
By Advertising Association
All In heralds more champion companies
All In Census returns on March 15, plus All In Summit on May 11
Ensuring The Public Trusts Advertising Partner content
Culture
By Advertising Association
Ensuring The Public Trusts Advertising
As the Advertising Standards Authority marks its 60th anniversary, the Advertising Association as the voice of the UK advertising industry gives credit to the role of the regulator in ensuring adverts across all media can be trusted by consumers.
Ad Net Zero: International Impact for UK Advertising’s Climate Action Plan Partner content
Environment
By Advertising Association
Ad Net Zero: International Impact for UK Advertising’s Climate Action Plan
“Ad Net Zero plays beautifully into the story of the UK’s creativity, innovation and leadership. These characteristics manifest themselves in multiple ways, and often with global impact.” These were the words of Emma Wade Smith OBE (pictured above), His Majesty’s Trade Commissioner for North America about the international expansion of Ad Net Zero at a special reception at the British Consulate during Advertising Week New York.
AD NET ZERO ANNOUNCES 2ND GLOBAL SUMMIT TO RUN NOVEMBER 9 & 10 Partner content
Environment
By Advertising Association
AD NET ZERO ANNOUNCES 2ND GLOBAL SUMMIT TO RUN NOVEMBER 9 & 10
Two-day online and in person event to champion positive change
in advertising’s role to help tackle the climate crisis

Free-to-attend for all advertising professionals
Partner content
Culture
By Advertising Association
UK CELEBRATES SUCCESS AT CANNES LIONS
UK remains in top three most awarded countries at the festival. 41 UK advertising companies took part in a trade mission
How advertising is addressing uncomfortable truths about its own industry Partner content
Education
By Advertising Association
How advertising is addressing uncomfortable truths about its own industry

The Advertising Association has recognised the media companies and ad agencies driving real change in diversity and inclusion, as the industry sets out the next phase of its All In action plan, which was showcased in Parliament last week.
Advertising's Leaders Set Pathway to Net Zero Industry Worldwide Partner content
Culture
By Advertising Association
Advertising's Leaders Set Pathway to Net Zero Industry Worldwide
Ad Net Zero Expansion Led By Advertisers, Agency Groups, Media & Trade Bodies
Companies Invited to Join Global Efforts To Drive Rapid Change
Partner content
Culture
By Advertising Association
New DIT Great Global Trade Campaign Ad Kicks Off UK’s Cannes Lions 2022
40 UK advertising companies on Cannes Lions trade mission
Partner content
Culture
By Advertising Association
Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association
King to support work on trust, inclusion, climate action & talent as outgoing chair Philippa Brown completes three-year term
AA Launches UK Trade Mission to Cannes Lions in Partnership with DIT Partner content
Culture
By Advertising Association
AA Launches UK Trade Mission to Cannes Lions in Partnership with DIT
Special campaign and programme of events to be supported by the APA, Clear Channel, Channel 4, Framestore, M&C Saatchi, Pinterest, and PwC
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic Partner content
Education
By Advertising Association
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic
In early 2020, AA/WARC adspend figures predicted the UK advertising market in 2021 would be worth £24bn. Two years on, the 2021 market is worth £8bn more than expected, at a value of £32bn. Stephen Woodford, Chief Executive of the Advertising Association assesses the impact of Covid-19 on the industry.