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Articles tagged with: advertising association
New APPG brings closer links between the advertising industry and parliamentarians Partner content
Economy
By Advertising Association
New APPG brings closer links between the advertising industry and parliamentarians
With revenue of £40 billion and exports of £15 billion, advertising is a vital part of the UK growth agenda, say industry leaders
Advertising: A Key Engine for Growth Partner content
Economy
By Advertising Association
Advertising: A Key Engine for Growth
With 60% of UK jobs based outside of London and ad spend reaching £40bn, in times of tight budgets the advertising and marketing industry’s ability to drive growth and generate revenue for the Exchequer should not be under-estimated.
Advertising Association and Adwanted UK launch new training hub for advertising & marketing industry Partner content
Technology
By Advertising Association
Advertising Association and Adwanted UK launch new training hub for advertising & marketing industry
Free-to-use, curated showcase of professional training and development opportunities for all ages, levels and backgrounds
Advertising Association publishes inaugural report from AI Taskforce Partner content
Technology
By Advertising Association
Advertising Association publishes inaugural report from AI Taskforce
New report includes case studies of AI in action and 12 point ‘Checklist for Responsible AI Adoption’
New report highlights vital importance of advertising’s social contribution Partner content
Technology
By Advertising Association
New report highlights vital importance of advertising’s social contribution
Credos reveals a 10-percentage point increase in the number of people who believe that advertising drives positive social change
Partner content
Economy
UK advertising exports reach £18bn in 2023
UK celebrates the ‘Business of Creativity’ at Cannes Lions
Trust in advertising on the rise Partner content
Technology
By Advertising Association
Trust in advertising on the rise
New research shows trust is the second strongest driver of brand profitability and effectiveness, up from seventh a decade ago
Media Smart & Advertising Association publish political advertising guide Partner content
Technology
By Advertising Association
Media Smart & Advertising Association publish political advertising guide
New research shows people significantly less likely to trust political advertising than commercial advertising
Record £9.5bn to be spent during Christmas advertising season Partner content
Economy
By Advertising Association
Record £9.5bn to be spent during Christmas advertising season
Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period.
Partner content
Economy
By Advertising Association
UK advertising exports reached £15.6bn in 2022
Exports Minister praises UK’s world-leading creative industries
UK ad market avoids contraction in Q2 2023 through growth in online channels Partner content
Economy
By Advertising Association
UK ad market avoids contraction in Q2 2023 through growth in online channels
Almost £9bn spent in Q2, with 2023 FY forecast to reach £35.6bn and four in five advertising pounds now spent online
UK advertising exports group launches special programme for international trade week Partner content
Economy
UK advertising exports group launches special programme for international trade week
How to grow your international revenue: major focus for UK government’s week-long exports campaign.
Advertising Association Convenes UK Advertising Industry AI Taskforce Partner content
Economy
By Advertising Association
Advertising Association Convenes UK Advertising Industry AI Taskforce
New Research Shows UK Public's Advertising Experience Integral to Trust Partner content
Economy
By Advertising Association
New Research Shows UK Public's Advertising Experience Integral to Trust
Creative quality of advertising remains top trust driver, while ad bombardment is most damaging, according to Credos report
Lisa Hayley-Jones, Former Westminster Forum Chair, Joins Advertising Association as Public Affairs Director Partner content
Culture
By Advertising Association
Lisa Hayley-Jones, Former Westminster Forum Chair, Joins Advertising Association as Public Affairs Director
London, July 24, 2023: The Advertising Association, the umbrella organisation representing the UK advertising industry, has announced the appointment of Lisa Hayley-Jones, former Chair of Westminster Forum, as its new Director of Public Affairs. Lisa Hayley-Jones replaces Sue Eustace who is stepping down after more than 20 years of service. Eustace has been instrumental in the association’s role as the voice of the industry to Westminster, engaging with Parliamentarians both to defend advertising’s rights and promote the industry as a jewel in the crown of the country’s creative economy.
LEAD Scotland Returns to Debate Advertising and Politics Partner content
Culture
By Advertising Association
LEAD Scotland Returns to Debate Advertising and Politics

The Advertising Association in partnership with STV and The Marketing Society will hold the industry-wide summit on September 14 at the National Museum of Scotland in Edinburgh.
Out of Home Advertising: Unlocking Investment in Infrastructure Partner content
Culture
By Advertising Association
Out of Home Advertising: Unlocking Investment in Infrastructure
Between 2008 and 2021, the Out of Home advertising industry invested £1.1 billion in social infrastructure across the UK. However, the business rates regime has a disproportionate and detrimental effect on the industry, restricting the industry’s ability to invest in local communities, and putting at serious risk the ability of Local Authorities to comply with the Government’s own Net Zero Strategy. These effects will only be compounded by the Non-Domestic Rating Bill. Exempting social infrastructure sites from business rates will unlock additional investment directly into local communities.
Partner content
Culture
By Advertising Association
UK Advertising Industry Urged to Build on SXSW and Cannes Lions Successes
Research Shows ASA's Biggest Ever Ad Campaign Boosted Public Trust of Advertising Partner content
Culture
By Advertising Association
Research Shows ASA's Biggest Ever Ad Campaign Boosted Public Trust of Advertising
Advertising Standards Authority campaign increased trust in the regulator and positively impacted public trust in UK advertising
Partner content
Culture
By Advertising Association
UK Advertising Heads to Cannes Lions to Deliver Great Results
Special campaign and programme of events to be supported by Advertising Association, Clear Channel UK, TikTok, BENlabs, UK Advertising Exports Group (UKAEG) and Department for Business and Trade.
All in 2023 Census Tracks Industry's Progress Towards Inclusive Workplace Partner content
Culture
All in 2023 Census Tracks Industry's Progress Towards Inclusive Workplace
Partner content
Culture
By Advertising Association
UK advertising breaks through £15bn of exports
The UK exported an impressive £15bn of advertising and market research services in 2021 – a massive 32.5% increase compared to the previous year, and the largest rise since tracking began in 2018. This brings the sector back to its pre-COVID growth trajectory and showcases its resilience, as well as the power that the British advertising sector has on the world stage.
Partner content
Culture
By Advertising Association
UK ad spend grew 8.8% in 2022 to reach £34.8bn
Inflationary pressures persist with minimal growth forecast for 2023
Partner content
Economy
2021 UK Exports of Advertising and Marketing Services Reach £15bn
Industry records highest year-on-year growth at 32.5%. Business and Trade Secretary, Kemi Badenoch, commends industry as driver of economic growth