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UK advertising exports group launches special programme for international trade week

5 min read Partner content

How to grow your international revenue: major focus for UK government’s week-long exports campaign.

London, 17 October, 2023: The UK Advertising Exports Group (UKAEG) will deliver a special programme of events for the Department for Business and Trade’s (DBT) International Trade Week which runs from November 6-9. The programme continues UKAEG’s partnership with DBT to support the industry's global new business drive, showcase its role in the UK’s wider export strategy and the role of creatively impactful advertising and marketing communications in a brand’s international strategy. Companies from across UK advertising can participate in activities designed to help businesses, large or small, maximise their growth potential in international markets.

International Trade Week is the biggest export event of the year for the Department for Business and Trade, run to encourage all kinds of businesses from across the economy develop international revenue streams. Latest figures show UK advertising and marketing services exported £15 billion worth of services to international clients in 2021, a growth of 32.5% on the previous year, underlining the UK’s position as a world class hub for advertising. UKAEG is urging all companies from the UK advertising and marketing sector to engage with the programme and explore ways to grow their businesses internationally.

The UKAEG programme comprises:

Unlocking Success in the US: A Masterclass in Making a Big Impact – 3pm on Monday 6 November
Discover the secrets to building a successful reputation and making a big impact in the US market. Join for a masterclass where successful entrepreneurs and agency leaders will share their invaluable experiences, practical advice, and insider tips.

Things I Wish I’d known... USA, Europe, Australia and New Zealand featuring UKAEG members Crowd – on Monday 6 November (In person)
A one-day event that provides an opportunity to engage with and learn from a panel of experts, who share their insightful reflections on business exporting experiences in each market.

How To Take Your Business To The Next Level At SXSW – 5pm on Tuesday 7 November 
An exclusive interview with Hugh Forrest, Co-President and Chief Programming Officer for South by Southwest fresh from the first SXSW Sydney to find out how to equip your business with the tools and knowledge needed to make the most of your time (and money) at this dynamic festival.

Transatlantic Triumph: Next Level success in the USA – 5pm on Wednesday 8 November
An exclusive discussion that will delve into the successful collaboration between the Fox Broadcasting Company and Coffee & TV and gain insights and actionable tips – equipping you with knowledge to take your business to the next level in the USA.

How to win at Cannes Lions – 9am on Thursday 9 November
An exclusive leaders' session designed to give you the tools, strategies, and expertise you need to not just win, but thrive and expand your business on the global stage.

Your Brand in their Hands – 2.30pm on Thursday 9 November
Your brand is more than just a logo! Discover how tangible, branded merchandise and digital innovations can extend your brand’s reach.

Growth through reinvention – 3pm on Thursday 9 November – hosted by UKAEG member Croud.
Hear from Compare the Market, Hyperoptic, NEUE Water, Pivotal Consulting and Croud on how to continually identify and seize opportunities for global growth.

Aisling Conlon, International Trade Director, Advertising Association, said: “These sessions demonstrate how our industry is driving economic growth through exports. Whether you’re a small start-up or a large corporation, we'll equip you with the knowledge and opportunities to unlock your global growth potential.”

Sign up for the events here and find out more about International Trade Week here.

For further information, please contact: 

Matt Bourn, Director of Communications

Mariella Brown, Communications Manager  

About UKAEG   

The UK Advertising Exports Group is an industry partnership with UK Government to accelerate profile and lead generation opportunities in key international territories including China, Japan, South Korea, North America and Europe. It is supported by the Advertising Association, the IPA, APA, BPMA, and the Creative Industries Council.  

Following a successful launch year in 2020, UKAEG has continued to raise the profile of British creative, media and digital companies around the world. The inaugural UK House was a partner at SXSW in 2021, attracting over 2,000 attendees from around the world and an extended partnership with DIT took UK House to Shanghai International Advertising Festival (SHIAF), broadcasting to over 500,000 viewers. It also partnered with Cannes Lions as part of the GREAT campaign.  

Through UK House, UKAEG has showcased over 120 UK companies to delegates joining from over 40 countries including Brazil, Japan, USA, China and the UAE. Over the last two years, UKAEG’s virtual trade mission to SHAIF has included 20 new business meetings, 15 showcasing and presentation opportunities and in 2021 it also hosted an exhibition of UK Cannes Lions’ winning work. UKAEG’s efforts in China have resulted in around £21.1 million of new business for companies who took part in the mission.  

The UKAEG group’s plans for 2023 include a new business drive to Cannes Lions, Shanghai International Advertising Festival and Web Summit. The group also undertakes annual research into UK advertising exports each year, which highlights the importance of UK advertising to the economy. The latest research shows UK advertising exports reached a record £15bn in 2021, an increase from the £11.7bn exports seen in 2020 during the COVID-19 pandemic.

About the Advertising Association 

The Advertising Association promotes the role and rights of responsible advertising - trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy. Responsible businesses understand that there is little point in an advertisement that people cannot trust. That's why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single voice when speaking to policy makers and influencers. 




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