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Articles tagged with: adverts
UK Advertising: The Creative Powerhouse Fuelling Global Growth Partner content
Economy
By Advertising Association
UK Advertising: The Creative Powerhouse Fuelling Global Growth
As Chair of the UK Advertising Exports Group (UKAEG) and Group CEO of VCCP, I’m fortunate to be in the engine room of the UK advertising industry – where creativity, innovation, and global ambition drive us forward. UKAEG isn’t just a collection of companies; it’s a dynamic network of over 70 leading UK advertising and marketing services firms, excelling in creative, production, AdTech, digital, AI, and more. Together, we’re making waves globally, proving why the UK is a go-to destination for world-class advertising.
Spend in the battle of the festive ads To reach £10.5bn Partner content
Economy
By Advertising Association
Spend in the battle of the festive ads To reach £10.5bn
Kantar research shows people have greater anticipation for the season’s creative offering than ever before
UK advertising reports £10bn spend in Q2 2024 Partner content
Economy
By Advertising Association
UK advertising reports £10bn spend in Q2 2024
Adspend reached £19.6bn in first half of 2024, ahead of expectations
Advertising: A Key Engine for Growth Partner content
Economy
By Advertising Association
Advertising: A Key Engine for Growth
With 60% of UK jobs based outside of London and ad spend reaching £40bn, in times of tight budgets the advertising and marketing industry’s ability to drive growth and generate revenue for the Exchequer should not be under-estimated.
Advertising Association and Adwanted UK launch new training hub for advertising & marketing industry Partner content
Technology
By Advertising Association
Advertising Association and Adwanted UK launch new training hub for advertising & marketing industry
Free-to-use, curated showcase of professional training and development opportunities for all ages, levels and backgrounds
New report highlights vital importance of advertising’s social contribution Partner content
Technology
By Advertising Association
New report highlights vital importance of advertising’s social contribution
Credos reveals a 10-percentage point increase in the number of people who believe that advertising drives positive social change
Media Smart & Advertising Association double down on political advertising awareness campaign Partner content
Technology
By Advertising Association
Media Smart & Advertising Association double down on political advertising awareness campaign
Education campaign to help voters understand ads by political parties will run in cinemas, online, TV and OOH until July 4
Media Smart & Advertising Association publish political advertising guide Partner content
Technology
By Advertising Association
Media Smart & Advertising Association publish political advertising guide
New research shows people significantly less likely to trust political advertising than commercial advertising
UK advertising reports £36.6bn spend in 2023 Partner content
Economy
By Advertising Association
UK advertising reports £36.6bn spend in 2023
New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025
Protecting digital democracy is in everyone’s interest Partner content
Economy
By IAB UK
Protecting digital democracy is in everyone’s interest
If we get the Online Advertising Programme right, we can shape the future of digital for the better.
Partner content
Culture
By Advertising Association
UK CELEBRATES SUCCESS AT CANNES LIONS
UK remains in top three most awarded countries at the festival. 41 UK advertising companies took part in a trade mission
Partner content
Education
By Advertising Association
UK ADSPEND TO GROW 18.2% THIS YEAR AS RECOVERY GATHERS PACE
Partner content
Communities
By Betting and Gaming Council
BGC welcomes gambling ads opt out on Snapchat
The Betting and Gaming Council has welcomed the news that the ability to opt out for gambling advertising is now available to Snapchat users in the United Kingdom.