Menu
Tue, 19 March 2024

Newsletter sign-up

Subscribe now
The House Live All
Inspiring Inclusion: Delivering on our vision that ‘Everyone is Welcome’ Partner content
Communities
Economy
Communities
Economy
By Lord Lamont of Lerwick
Economy
Press releases

BGC welcomes gambling ads opt out on Snapchat

Betting And Gaming Council

2 min read Partner content

The Betting and Gaming Council has welcomed the news that the ability to opt out for gambling advertising is now available to Snapchat users in the United Kingdom.

The BGC and Snap have been working closely over the past year and, with this move, Snap hopes to give consumers more control over the advertisements they see.

This is in addition to Snap meeting requirements under the updated Industry Code for Socially Responsible Advertising, which was released last year.

Under the code, BGC members must ensure that all social media ads must be targeted at consumers aged 25 and over unless the website or platform proves they can be precisely targeted at over-18s.

BGC chief executive Michael Dugher, said: “This is yet more evidence of our commitment to raising standards in the regulated industry.

“I welcome this move by Snapchat and I would urge all social media and search platforms to provide the ability for users to opt out of viewing betting adverts.

“The regulated betting and gaming industry is determined to promote safer gambling, unlike the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”

Snap UK General Manager, Ed Couchman, said: “It has always been important to us that our community is able to influence the types of adverts they see on Snapchat.

“It’s fantastic to roll this change out and we’re grateful to have partners in the BGC who are doing vital work to ensure this industry continues to grow and evolve with consumers at the heart.”

Categories

Communities Economy
Associated Organisation
Podcast
Engineering a Better World

The Engineering a Better World podcast series from The House magazine and the IET is back for series two! New host Jonn Elledge discusses with parliamentarians and industry experts how technology and engineering can provide policy solutions to our changing world.

NEW SERIES - Listen now

Partner content
Connecting Communities

Connecting Communities is an initiative aimed at empowering and strengthening community ties across the UK. Launched in partnership with The National Lottery, it aims to promote dialogue and support Parliamentarians working to nurture a more connected society.

Find out more