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Articles tagged with: online advertising
Trust in advertising on the rise Partner content
Technology
By Advertising Association
Trust in advertising on the rise
New research shows trust is the second strongest driver of brand profitability and effectiveness, up from seventh a decade ago
Levelling up small businesses for the challenges ahead Partner content
Economy
By Lloyds Banking Group
Levelling up small businesses for the challenges ahead
As the cost of living rises sharply across the country, inflation soars and the war in Ukraine rages on, much remains uncertain for UK businesses. But the resilience and innovation shown during the pandemic inspires hope for the future
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic Partner content
Education
By Advertising Association
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic
In early 2020, AA/WARC adspend figures predicted the UK advertising market in 2021 would be worth £24bn. Two years on, the 2021 market is worth £8bn more than expected, at a value of £32bn. Stephen Woodford, Chief Executive of the Advertising Association assesses the impact of Covid-19 on the industry.
HFSS ad ban: ‘Pro-Tech’ Government Dismissing Tech Solutions Partner content
Economy
By IAB UK
HFSS ad ban: ‘Pro-Tech’ Government Dismissing Tech Solutions
The self-proclaimed “unashamedly pro-tech” Government continues to pursue a draconian online advertising ban that harks back to an analogue era
Harnessing tech in the online advertising ecosystem
Culture
By Lord Currie
Harnessing tech in the online advertising ecosystem
There is political resolve to change the UK regulatory system in response to the challenges thrown up by fast-evolving technologies and growing complexity in the online world.
We need to put power back in the hands of the people online Partner content
Culture
By Which?
We need to put power back in the hands of the people online
Facebook and Google's consumer data is worth billions. It’s time for "take back control" to apply to the online world too.
Advertising may be annoying, yet all the evidence shows gambling advertising does not equal harm - but let’s keep driving change and raising standards Partner content
Education
By Betting and Gaming Council
Advertising may be annoying, yet all the evidence shows gambling advertising does not equal harm - but let’s keep driving change and raising standards
When I asked a team of pollsters and focus groups specialists, who’d been going round the country recently, what people thought of advertising, the reply from one veteran top political numbers man was: “They just find it annoying”. I then followed up and said: “Gambling advertising in particular?” He replied: “No. All advertising”.
Online Platforms Are In An “Arms Race” With Scammers Against Harmful Content, Says Advertising Regulator
Economy
Online Platforms Are In An “Arms Race” With Scammers Against Harmful Content, Says Advertising Regulator
The chair of the UK’s independent advertising regulator has described how the body and the online platforms it oversees are in an “arms race” against “sophisticated” scammers.
Partner content
Communities
By Betting and Gaming Council
BGC welcomes gambling ads opt out on Snapchat
The Betting and Gaming Council has welcomed the news that the ability to opt out for gambling advertising is now available to Snapchat users in the United Kingdom.
Any further delay to the regulation of exploitative ‘buy now, pay later’ firms could be catastrophic
Economy
By Stella Creasy MP
Any further delay to the regulation of exploitative ‘buy now, pay later’ firms could be catastrophic
With millions now using these companies and the threat of further redundancies and difficulties on the horizon, regulation of the BNPL industry needs to happen in weeks not months.
Blanket advertising bans could have damaging economic consequences Partner content
Health
By Advertising Association
Blanket advertising bans could have damaging economic consequences
The pursuit of an aim to lower childhood obesity is something we all wish to see, but it will not be delivered by blanket bans on high fat, salt & sugar advertising, which could result in considerable and damaging economic consequences
'All In' campaign to build greater inclusion in UK advertising Partner content
Culture
By Advertising Association
'All In' campaign to build greater inclusion in UK advertising
The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a better, inclusive industry for all.
UK advertising heads to SXSW 2021 Partner content
Economy
By Advertising Association
UK advertising heads to SXSW 2021
UKAEG is leading the charge for UK advertising at SXSW and wants to hear from yo
To stop sexual exploitation, we should criminalise paying for sex
Home affairs
By Diana Johnson MP
To stop sexual exploitation, we should criminalise paying for sex
To dismantle the business model of sex trafficking, we have to tackle the demand that drives sexual exploitation and stop the ruthless individuals who facilitate it
SME SOS: Helping small businesses use digital advertising is key to recovery Partner content
Coronavirus
By Internet Advertising Bureau
SME SOS: Helping small businesses use digital advertising is key to recovery
Just as it played a central role in growing the UK’s strong SME marketplace, digital advertising can now play a crucial role in keeping small businesses resilient and aiding their recovery.
It is completely unfathomable to further delay age verification protection for children online Partner content
Social affairs
By CARE
It is completely unfathomable to further delay age verification protection for children online
This autumn term provides the first real opportunity for MPs to call the Government to account and press them to implement Part 3 of the Digital Economy Act.
Boris Johnson considers total ban on online junk food ads in bid to defuse obesity ‘time-bomb’
Coronavirus
Boris Johnson considers total ban on online junk food ads in bid to defuse obesity ‘time-bomb’
Ministers are considering an outright ban on advertising junk food online as part of a wide-ranging plan to tackle obesity in Britain.