Thu, 18 July 2024

Newsletter sign-up

Subscribe now
The House Live All
By Ben Guerin
Press releases

The election will be terrible for the Tories, but not quite as bad as Canada '93

Former Canadian prime minister and leader of the Progressive Conservatives Kim Campbell.

7 min read

The Tories are currently heading for a cataclysmic defeat on 4 July. But while there are similarities with what happened to the Canadian Conservatives in 1993, it unlikely that what awaits Rishi Sunak will be quite as apocalyptic as what happened across the Atlantic.

With Rishi Sunak's UK Conservatives still 20 points behind Labour, psephologists have speculated whether the Tories will suffer an electoral wipeout on 4 July on a scale similar to that suffered by the Progressive Conservatives (PCs) in Canada in 1993.

It is difficult to overstate the magnitude of the PC's collapse over 30 years ago.

Just five years earlier, under the leadership of Brian Mulroney, the PCs won a second consecutive majority with 43 per cent of the vote. Following the 1993 election, however, they were reduced to just two seats in the 295-seat Canadian Parliament.

The Mulroney majorities of 1984 and 1988 were based on an unlikely coalition of socially conservative populists from Western Canada and Quebec nationalists. By the early 1990s, right-wing conservatives, particularly in the West, felt a growing sense of alienation. They believed the PCs had strayed too far in accommodating Quebec’s demands for special status and had pursued policies on bilingualism, multiculturalism, and deficit spending that were at odds with their values. In Quebec, nationalists felt betrayed by the PCs' support of the Charlottetown Accord – a proposed set of constitutional amendments that failed to pass in a 1992 referendum – which they felt did not grant Quebec enough powers.

Some recent polling has put the UK Conservatives at 18 per cent, only one percent higher than the PC's vote share in 1993. However, there are several reasons to believe that the expected Conservative defeat will not be as dire as the one suffered by the PC.

The Canadian Conservative vote was less efficient

The PC vote share was geographically highly dispersed and very inefficient. Although they received at least 10 per cent of the popular vote in every province, they did not get above 30 percent in any provinces and were above 20 per cent only in the four Atlantic provinces – the region with the fewest available seats.

By comparison, the Conservatives are competitive in many more areas. There are 258 seats in which the Conservatives are projected to win are least 30 per cent or more of the vote. In another 51 of the seats they won in 2019, they are five points or less behind the leading party.

UK Tory voters are more partisan (believe it or not)

Much has been made of Labour potentially regaining the Red Wall and the defection of Conservative voters to Reform. Currently, 14 per cent of 2019 Conservative supporters say they will support Reform, and 12 per cent indicate they will switch to Labour. Of course, one great uncertainty is the 25 per cent of voters who supported the Tories in 2019 but say they “don’t know” how they will vote.

Even if most of these “don’t know” do not return to the Conservatives, it will still not approach the scale of defections the PCs suffered, which reflects, in part, the greater strength of partisan identification among British Conservatives than their Canadian counterparts.

The PCs only retained the vote of only 22 percent of the voters they had attracted in 1988. They were particularly hurt by the defection of a large group of voters in areas of the country that were crucial to previous victories. In Quebec, four out of five voters who supported the PCs in the previous election switched to another party, with the majority turning to the newly formed pro-sovereignty party, the Bloc Quebecois. In Alberta and BC, only one in seven voters who supported the PCs in 1988 did so in 1993, with over 40 per cent voting for Reform, whose main concern was the perceived mistreatment of the West.

Canadian Reform was better placed to win seats than Farage

The Reform Party of Canada received only 19 per cent of the vote nationally but won the second-most seats among the national parties due to its highly concentrated support in Western Canada. The geographically dispersed nature of Reform UK’s support – there are 75 seats in which it is projected to win more than 15 per cent of the vote, but it is not projected to win 25 per cent or more of the vote in any constituencies – means that it is unlikely to come close to achieving the same level of electoral success as their Canadian namesake.

Former Canadian prime minister Jean Chretien after winning the country's 1993 election (Alamy)

For the British Tories, the threat posed by Reform stems from the prospect of substantial vote splitting on the right, thereby handing many seats to Labour. According to one projection, there are 181 constituencies where the difference between the Labour and Conservative vote share is smaller than Reforms’ projected vote share. By contrast, vote splitting on the right played a far less significant role across Canada in the collapse of the PC. The province where this was the exception was seat-rich Ontario, where the combined Reform and PC vote share in twenty-five seats exceeded that of the Liberals.

There was no left wing vote split in Canada

The PCs were hurt by the absence of fragmentation of the left, specifically, the collapse in support in Central and Eastern Canada of the country’s social democratic party, the New Democratic Party (NDP). In Atlantic Canada, the region where the PCs received their highest level of support, the NDP had historically done well, but these races were now essentially two-party contests with voters on the left coalescing around the Liberals. So, despite winning 30 percent or more of the vote in 11 constituencies in this region, the PCs failed to win a single seat in any of the four provinces of Atlantic Canada.

One factor that may help British Conservatives is that there a several constituencies where they are competitive, and there is fragmentation on the left. Specifically, there are 9 seats where the Conservatives are projected to win or are 7 per cent off the leading party, and the combined vote share of the Liberal Democrats, Labour, and Green is greater than or equal to 50 per cent. This split on the left may hand some seats to the Conservatives.

Of course, the extent to which this will occur depends on the level of anti-Tory tactical voting.

That said, the UK Tories are still in a terrible position

In each region of Canada, the electoral threat confronting the Conservatives was different. The threats to the British Conservatives also come on multiple flanks, making it difficult to determine the optimal electoral strategy. Not only do they face the prospect of Reform eating into their support, but also the threat of losing seats to parties on their left. There are 87 seats in which the Labour and the Conservatives contest is a tossup (the leading party's lead is less than 5 per cent ahead). The Liberal Democrats are also positioned to make significant gains in the South East and South West at the expense of the Conservatives. Of the 50 seats in these regions that the Conservatives won in 2019 and the leading parties are the Lib Dems and the Conservatives, the Liberal Democrats either lead or are seven points or less behind in 43.

If the polls are correct, the Conservatives will suffer a cataclysmic defeat on July 4. There are several similarities between the difficulties they confront and the PC's dire situation in 1993.

However, as dim as the prospects are for the Tories, they are unlikely to suffer an electoral rout on the scale due to the much more territorialized nature of the Canadian party system.

This piece also featured at UK in a Changing Europe.

PoliticsHome Newsletters

Get the inside track on what MPs and Peers are talking about. Sign up to The House's morning email for the latest insight and reaction from Parliamentarians, policy-makers and organisations.


Political parties