The ‘One You’ campaign aims to improve the health of adults across the country by avoiding future diseases caused by modern day life.
Everyday habits and behaviours - such as eating too much unhealthy food, drinking more than is recommended, continuing to smoke and not being active enough - are responsible for around 40% of all deaths in England, costing the NHS over £11bn a year. The One You campaign encourages adults to take control of their health, and has won high profile support from commercial, charity and public organisations.
According to Public Health England, a number of ground-breaking and innovative partnerships will provide people with effective and engaging ways of taking positive action to improve their health.
Professor Kevin Fenton, National Director, Public Health England said: “For the first time, Public Health England is launching a campaign that talks to adults directly about all of the things they can do to improve their health. The scale of the campaign is unprecedented and includes new public and commercial partnerships with Asda, Slimming World, BBC Get Inspired and the Ministry of Defence.
“This will see One You in every community, on every high street, in local health services, on websites and in social media. We want everyone across the country to know that it is never too late to get your health back on track.”
Slimming World - the largest group-based commercial weight loss organisation in the UK and Ireland – has joined the One You campaign as the weight management partner.
Dr Jacquie Lavin, Head of Nutrition and Research at Slimming World said: “We know how much energy and confidence losing weight gives our members. They also enjoy significant benefits to their health and wellbeing, like fewer aches and pains, lower risk of illness and improved mental health and sleep. Many of our members reduce how much they drink too.
“Making healthy lifestyle changes, such as improving your diet and becoming more active, can have a huge impact on your health right away. It also helps raise self-esteem and self-confidence by helping people to feel more in control of their own lives. Plus these healthy habits become natural to the family, meaning the next generation grows up with healthy habits too.”
The campaign will also be made visible on every high street through pharmacy partners including Well Pharmacy, Rowlands Pharmacy and Alphega Pharmacy, plus a number of independents pharmacies.
In addition, a number of other organisations will be encouraging their employees to make lifestyle changes to improve their health, including: Travis Perkins, Britvic, the Ministry of Defence, NHS England, Crossrail, and a number of other government departments.
For more information and to take the
‘How Are You’ online quiz , search ‘One You’ online now.