Advertising Association

Address

5th Floor, 95 Aldwych, London, WC2B 4JF

Matt.Bourn@adassoc.org.uk Mariella.Brown@adassoc.org.uk
https://www.adassoc.org.uk

The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy. Responsible businesses understand that there is little point in an advertisement that people cannot trust. That's why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world.

There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single voice when speaking to policy makers and influencers.

Sections

Featured

Partner content

Advertising: A Key Engine for Growth

16 Sep Economy

With 60% of UK jobs based outside of London and ad spend reaching £40bn, in times of tight budgets the advertising and marketing industry’s ability to drive growth and generate revenue for the Exchequer should not be under-estimated.

Articles

Data: driving the UK’s growth and productivity

Partner content

19 Mar Economy

Data: driving the UK’s growth and productivity

The data-driven economy is critical to our future growth and prosperity. With the Data Protection and Digital Information (DPDI) Bill entering Lords Committee Stage shortly, this is our opportunity to keep the UK at the global forefront of digital innovation, regulation, and governance. We believe that the UK public will also benefit from better use of personal data, which will deliver a stronger economy, more efficient and effective public services, and greater innovation in science and technology. The Advertising and Marketing Industry supports this legislation, but there is a real opportunity to make it even better.

How advertising can accelerate a sustainable economy

Partner content

29 Feb Environment

How advertising can accelerate a sustainable economy

Our industry, worth some £37Bn in ad spend in 2023, is well aware of the UK economy’s need to grow, and the need to increase productivity in order to support jobs, help people through the cost-of-living pressures and secure a quality of life through fair incomes and rewards.

UK advertising announces blockbuster SXSW 2024 programme

Partner content

20 Feb Culture

UK advertising announces blockbuster SXSW 2024 programme

Over 40 UK companies join forces through UKAEG to showcase at the international creativity & tech festival

Considering the public’s trust in political advertising

Partner content

10 Jan Social affairs

Considering the public’s trust in political advertising

From Taiwan to the United States, over 40 countries are set to hold elections this year, with Bloomberg Economics predicting a record voter turnout of 3.2 billion voters. The advertising industry is no stranger to understanding the importance of responsible and trusted communications. What can political advertising learn from brand advertising when it comes to building trust with the public?

UK advertising – the business of creativity

Partner content

06 Dec 2023 Economy

UK advertising – the business of creativity

Aisling Conlon, Director of International Trade at the Advertising Association, tells PoliticsHome about the vital role the advertising sector plays in contributing to the nation's economic prosperity and how she believes that with enhanced support, the impact of UK advertising services can resonate even more powerfully worldwide.

Partner content

19 Jul 2023 Culture

Out of Home Advertising: Unlocking Investment in Infrastructure

Between 2008 and 2021, the Out of Home advertising industry invested £1.1 billion in social infrastructure across the UK. However, the business rates regime has a disproportionate and detrimental effect on the industry, restricting the industry’s ability to invest in local communities, and putting at serious risk the ability of Local Authorities to comply with the Government’s own Net Zero Strategy. These effects will only be compounded by the Non-Domestic Rating Bill. Exempting social infrastructure sites from business rates will unlock additional investment directly into local communities.

UK Advertising’s Talent Shortage Needs Government Help

Partner content

07 Mar 2023 Education

UK Advertising’s Talent Shortage Needs Government Help

The UK's advertising and marketing industry is facing a significant talent shortage, particularly in data and digital skills. The Advertising Association's new report, Investing in Our Talent’s Future, recommends urgent action to address this skills shortage and protect the industry’s status as a global hub for advertising and marketing services.

Partner content

20 Dec 2022 Culture

Ensuring The Public Trusts Advertising

As the Advertising Standards Authority marks its 60th anniversary, the Advertising Association as the voice of the UK advertising industry gives credit to the role of the regulator in ensuring adverts across all media can be trusted by consumers.

Ad Net Zero: International Impact for UK Advertising’s Climate Action Plan

Partner content

02 Dec 2022 Environment

Ad Net Zero: International Impact for UK Advertising’s Climate Action Plan

“Ad Net Zero plays beautifully into the story of the UK’s creativity, innovation and leadership. These characteristics manifest themselves in multiple ways, and often with global impact.” These were the words of Emma Wade Smith OBE (pictured above), His Majesty’s Trade Commissioner for North America about the international expansion of Ad Net Zero at a special reception at the British Consulate during Advertising Week New York.

How advertising is addressing uncomfortable truths about its own industry

Partner content

27 Jun 2022 Education

How advertising is addressing uncomfortable truths about its own industry

The Advertising Association has recognised the media companies and ad agencies driving real change in diversity and inclusion, as the industry sets out the next phase of its All In action plan, which was showcased in Parliament last week.