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Sun, 14 July 2024

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Number 10 tells Tory MPs to focus on core values after poll finds voters see them as ‘uncaring’

Agnes Chambre

1 min read

Conservative MPs have reportedly been told by No10 to focus on seven new policy principles, after internal polling showed the public did not view the party as caring enough.


MPs were hauled to Downing Street and instructed to take on the new set of values entitled: “Building a Britain fit for the future”.

Internal polling revealed that although the Conservatives are viewed as competent, they are not seen as caring enough about the public’s values. 

The issue was exacerbated recently when untrue reports circulated that MPs had voted to weaken animal rights following Brexit. 

CCHQ then took to Twitter and other forums to defend Environment Secretary Michael Gove and asked other MPs to do the same. 

Topics like fox-hunting and the ivory trade also damaged the party's reputation  during the general election. 

“Underpinning all this is our commitment to protect our environment so we leave our planet in a better state than we found it, with cleaner air, stronger protections for animal welfare and greener spaces,” the document, seen byThe Guardian, states.

It also commits Tory MPs to improving school standards rather than just pumping money into the education system, as well as taking a “balanced approach to public spending”.

The party will also attempt to portray itself as promoting “better, high paying jobs” as current polling showed the public do not view Tories as the party of jobs, despite low unemployment.

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