The Advertising Association has recognised the media companies and ad agencies driving real change in diversity and inclusion, as the industry sets out the next phase of its All In action plan, which was showcased in Parliament last week.

Coming into force from this October, new HFSS legislation is considered the most significant change to the food and drink industry in decades, but how can businesses use the upcoming milestones as an opportunity for brand innovation?

Nicola Pegg, Director of Research and Development at Suntory Beverage & Food GB&I (SBF GB&I) explains the journey the makers of Lucozade and Ribena have been on to reduce sugar in its much-loved drinks.