New look for beef and lamb market information
Market information provided by AHDB Beef and Lamb has been given a facelift to provide key statistics and analysis more efficiently and effectively.
The new Cattle and Sheep Weekly e-mail newsletter format replaces the two-page PDF from today (June 12), providing key market indicators and analysis of prices with links to more in-depth analysis on specific topics. The publication which is free for anyone to subscribe to, will continue to be issued on Fridays and back issues will also be made available on the AHDB Beef and Lamb website.
It will also enable information to be made available in a more timely manner. Analysis of weekly average cattle prices will be published alongside the deadweight prices on Wednesday afternoons in the Market News section of the AHDB Beef and Lamb website. A similar commentary on sheep prices will be published on Thursdays. Analysis of prices will also be included in the Friday newsletter.
Additional analytical and statistical reports on specific subjects will be added to the MI News section of the EBLEX website in the week preceding each edition of the newsletter, which will also carry links to respective articles.
The re-launch of the Cattle and Sheep Weekly coincides with the rebranding of the Agriculture and Horticulture Development Board’s (AHDB’s) operating divisions. This is aimed at creating a simplified family of levy-payer facing brands under the AHDB name. AHDB Beef and Lamb has replaced the name EBLEX for the beef and lamb sector.
Stephen Howarth, AHDB market specialist manager, said: “The Cattle and Sheep Weekly provides a valuable source of information and commentary for producers on current market prices and trends.
“Our new approach to supplying this important industry information and analysis is not only more timely, but also provides the option to access previous editions which has not been previously available.”
To subscribe to the Cattle Sheep Market Weekly email [email protected]