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Rock and recycle at the happiness bank

Coca-Cola Enterprises | Coca-Cola Europacific Partners

2 min read Partner content

Rock festival RockNess and the Royal Highland Show should be tidier this year after a new push to encourage recycling.

The two events, highlights of the Scottish summer, will see Coca-Cola Enterprises Ltdlaunch its Happiness Recycled campaign.

Specially designed recycling bins will engage visitors through interactive activities such as a basketball challenge, where consumers can use the bin as a basketball net to test their shooting accuracy, or the chance to deposit their bottles into a giant flower pot.

Consumer reactions will be captured by a photographer at each bin and visitors will be invited to view and collect their images at the Happiness Bank, a converted shipping container manned by CCEstaff and Zero Waste Scotland volunteers.

They will also be encouraged to share their images via social media.

The Happiness Recycled campaign is designed to make consumers feel good about recycling, providing both an incentive to recycle while on the move and encouraging people to recycle more at home.

Nick Brown, Associate Director for Recycling, Coca-Cola Enterprises, said: “ CCEis working hard to boost recycling rates across GB as part of its commitment to reduce the carbon footprint of its products by a third by 2020. Scotland in particular has the ambitious target of recycling 50% of waste from households by 2013 and our activity is designed to support the Scottish Government in achieving this.

“We have a strong track record in running award-winning behaviour change programmes, with a presence at numerous music festivals over the years and during the Olympic Torch Relay last year, where we reached over 900,000 people.

“Our insights into the barriers to consumer recycling have helped us take our activities to a new level and we aim to reach as many of the 218,000 guests attending RockNess and RHS as possible – inspiring them to recycle both during the event and once they return home.”

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