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Scots revellers snap up recycling

Coca-Cola Enterprises | Coca-Cola Europacific Partners

1 min read Partner content

A new campaign to encourage recycling has proved a hit with Scottish revellers at summer festivals.

The Happiness Recycled initiative was showcased at two recent events, RockNess and the Royal Highland Show.

The campaign engages consumers in recycling, bringing fun and excitement to the process of disposing empty drinks bottles through an assortment of interactive bins, games and performers.

Visitors were invited to use a giant flower pot or take part in a basketball challenge to test their shooting accuracy when depositing their bottles at both festivals.

Several thousand people at RockNess were given recycling themed tattoo transfers souvenir photos in a magnetic frame.

Nick Brown, Associate Director for Recycling, Coca-Cola Enterprises, said:

“The Happiness Recycled activities have proved very popular with Scottish festival goers.

“The campaign was designed to make consumers feel good about recycling, and we hope this provides an incentive to recycle more in the future, both while on the go and at home.

CCEis working hard to boost recycling rates across GB, including doing all we can to support the Scottish Government in its ambitious target of recycling 50% of waste from households by 2013.”

A video of the CCEHappiness Recycled initiative in action can be viewed here.

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