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Fri, 26 April 2024

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Articles tagged with: advertising
Partner content
Culture
By Advertising Association
Annette King, CEO of Publicis Groupe UK, appointed new Chair of the Advertising Association
King to support work on trust, inclusion, climate action & talent as outgoing chair Philippa Brown completes three-year term
HFSS is an opportunity for real brand innovation Partner content
Environment
By Suntory Beverage & Food GB&I
HFSS is an opportunity for real brand innovation

Coming into force from this October, new HFSS legislation is considered the most significant change to the food and drink industry in decades, but how can businesses use the upcoming milestones as an opportunity for brand innovation?



Nicola Pegg, Director of Research and Development at Suntory Beverage & Food GB&I (SBF GB&I) explains the journey the makers of Lucozade and Ribena have been on to reduce sugar in its much-loved drinks. 

 
AA Launches UK Trade Mission to Cannes Lions in Partnership with DIT Partner content
Culture
By Advertising Association
AA Launches UK Trade Mission to Cannes Lions in Partnership with DIT
Special campaign and programme of events to be supported by the APA, Clear Channel, Channel 4, Framestore, M&C Saatchi, Pinterest, and PwC
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic Partner content
Education
By Advertising Association
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic
In early 2020, AA/WARC adspend figures predicted the UK advertising market in 2021 would be worth £24bn. Two years on, the 2021 market is worth £8bn more than expected, at a value of £32bn. Stephen Woodford, Chief Executive of the Advertising Association assesses the impact of Covid-19 on the industry.
Pandemic recovery boosts UK AdSpend to record level of £32BN in 2021 Partner content
Culture
By Advertising Association
Pandemic recovery boosts UK AdSpend to record level of £32BN in 2021
Growth of £8bn above original forecasts powered by boom in online sector but also increasing cost of advertising.
Partner content
Economy
By Advertising Association
UK Advertising Exports Total £11.7bn for 2020 Despite Global Disruption
The advertising industry, with DIT support, sets out strategy review to negotiate future headwinds and secure next decade of growth
Partner content
Culture
By Advertising Association
UK Advertising export group launches new business tool
UK Advertising, Made Global’s site to feature new search tool for international customers seeking UK companies.
UK Advertising Presents Export Month To Support Global Britain Trading Ambitions Partner content
Culture
By Advertising Association
UK Advertising Presents Export Month To Support Global Britain Trading Ambitions
This March, the UK advertising industry will help companies seeking international growth.
Partner content
Culture
By Advertising Association
2021 strongest year ever for UK's Ad Market
Record 26.4% growth put market value at an estimated £30bn last year, with advertising spend now set to reach £32bn in 2022
Partner content
Health
By Betting And Gaming Council
Betting and Gaming Council brings together tech platforms and advertising associations in fresh drive to protect young people from harm
Standards body the Betting and Gaming Council has formed a cross-industry Ad Tech Forum with the largest online platforms to look at how the latest technology can be used to further protect children and vulnerable people online.
Prestigious media business course relaunches for Summer 2022 to address talent drive Partner content
Economy
By Advertising Association
Prestigious media business course relaunches for Summer 2022 to address talent drive
The Advertising Association’s prestigious Media Business Course (MBC) is to return in 2022 and will now be held in the summer on 5-8 July at the Grand Hotel in Brighton.
HFSS ad ban: ‘Pro-Tech’ Government Dismissing Tech Solutions Partner content
Economy
By IAB UK
HFSS ad ban: ‘Pro-Tech’ Government Dismissing Tech Solutions
The self-proclaimed “unashamedly pro-tech” Government continues to pursue a draconian online advertising ban that harks back to an analogue era
Championing progress on inclusion in advertising: a view from government and industry Partner content
Education
By Advertising Association
Championing progress on inclusion in advertising: a view from government and industry
Sharon Lloyd Barnes, Commercial Director and Inclusion Lead, at the Advertising Association, and Caroline Dinenage MP, former Minister for Digital and Culture reflect on the importance of inclusion in advertising, and how we can nurture talent in our workforce.
Partner content
Communities
By Advertising Association
All In to award Inclusion Champion Status for UK Advertising Companies
Further Actions To Build More Inclusive Workforce Planned For January and March 2022
Ad Net Zero Launches New Training - The Essentials Certificate Partner content
Economy
By Advertising Association
Ad Net Zero Launches New Training - The Essentials Certificate
The first-of-its-kind course will provide best practice training in sustainability for advertising and marketing services professionals
Advertising may be annoying, yet all the evidence shows gambling advertising does not equal harm - but let’s keep driving change and raising standards Partner content
Education
By Betting And Gaming Council
Advertising may be annoying, yet all the evidence shows gambling advertising does not equal harm - but let’s keep driving change and raising standards
When I asked a team of pollsters and focus groups specialists, who’d been going round the country recently, what people thought of advertising, the reply from one veteran top political numbers man was: “They just find it annoying”. I then followed up and said: “Gambling advertising in particular?” He replied: “No. All advertising”.
Online Platforms Are In An “Arms Race” With Scammers Against Harmful Content, Says Advertising Regulator
Economy
Online Platforms Are In An “Arms Race” With Scammers Against Harmful Content, Says Advertising Regulator
The chair of the UK’s independent advertising regulator has described how the body and the online platforms it oversees are in an “arms race” against “sophisticated” scammers.
Partner content
Education
By Advertising Association
UK ADSPEND TO GROW 18.2% THIS YEAR AS RECOVERY GATHERS PACE
Partner content
Communities
By Betting And Gaming Council
BGC welcomes gambling ads opt out on Snapchat
The Betting and Gaming Council has welcomed the news that the ability to opt out for gambling advertising is now available to Snapchat users in the United Kingdom.
How advertising can help build a net zero economy Partner content
Environment
By Advertising Association
How advertising can help build a net zero economy
Advertising is a proven engine of growth – every pound spent on the UK’s advertising and marketing services generates six pounds GDP and our sector has been recently recognised as world-class once again with a record haul at Cannes Lions, the global festival of creativity, our Olympics of Advertising.
Partner content
Communities
By Advertising Association
UK Advertising celebrates award haul at Cannes Lions 2021
UK Government & Industry Partner for Virtual Roadshow in Export Showcase to International Markets
All in action plan to tackle inclusion of black, disabled and working-class talent Partner content
Communities
By Advertising Association
All in action plan to tackle inclusion of black, disabled and working-class talent
All In Census of 16,000+ informs drive for more inclusive UK advertising workforce
Partner content
Coronavirus
By Advertising Association
Strong rebound from pandemic losses forecast for UK ad market but full recovery will stretch into 2022
A 15.2% rise this year will offset a decline of 7.2% in 2020, while further growth is projected into 2022.
Record exports make advertising a great British success story Partner content
Culture
By Advertising Association
Record exports make advertising a great British success story
Newly released figures paint a picture of rude health for the UK’s advertising and marketing exports in 2019 – so how will the industry cope with the challenges posed by the pandemic?