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72% want information on stunning of animals when buying meat, says EU-wide study

BVA | British Veterinary Association

2 min read Partner content

The British Veterinary Association has called today on the European Commission to back proposals to introduce labelling of non-stun slaughtered meat after a study of 13,500 meat consumers across 27 EU Member States found 72% want information of stunning of animals when buying meat.

The survey was commissioned in July 2011 to assess the public’s appetite for labelling after European Parliament proposals to include labelling of non-stun slaughtered meat in Regulation 1169/2011 on the provision of food information to consumers (July 2011) were withdrawn in order to achieve consensus.

Commenting, John Blackwell, BVA President, said: 

“This EU-wide report confirms that consumers are interested in the provenance of their meat and meat products with a clear majority (72%) saying they are interested in receiving information about the stunning of animals.

“The long-awaited release of this report gives renewed vigour to the BVA’s campaign for better consumer information on animal welfare at slaughter and the need for meat from non-stun slaughter to be clearly labelled.” 

In response to the report’s findings that animal welfare is not listed as a priority issue for consumers when asked an unprompted question about purchase criteria, and that information on pre-stunning is only of interest when the issue is brought to the attention of consumers, Mr Blackwell added:

“As the report states, EU consumers already expect certain standards to be adhered to. That means that there is already a high expectation that European standards on animal welfare will be applied to all products.

“Non-stun slaughter is only permitted through a derogation from EU-wide legislation so consumers expect their meat has been killed in accordance with the law, which clearly states that all animals should be stunned prior to slaughter to ensure their welfare is not compromised. That is why BVA remains absolutely clear that better and clearer consumer information is essential. Ultimately, transparency is vital to maintain confidence in the food chain. ”

“In addition, the recent Voice of the Veterinary Profession 2015 Spring survey showed that requiring all animals be stunned before slaughter, or improving welfare at slaughter was UK vets top priority for Government.”

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