Details of breach of NOAH Code on promotion by MSD Animal Health now available
At its meeting in June 2015, the NOAH Code of Practice Committee heard one case where MSD Animal Health was found to be in breach of 6 of the 8 items under complaint; 3 by concession of the Respondent and 3 by adjudication by the Committee.
This case related to MSD Animal Health’s information, supplied to veterinary practices in February 2015, concerning a leptospirosis outbreak and MSD Animal Health’s Nobivac L4 product. A second communication which was stated to be a correction of the first was held to be promotional and also in breach of the Code.
Additionally the Committee referred the case to the NOAH Board of Management for their consideration. The Board discussed the case at their recent Board meeting and the case is now closed.
Further details of the Committee's ruling are now available on the NOAH website.