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By UK Sport

Mike Thompson appointed ASA Chief Marketing Officer

Amateur Swimming Association | Swim England

1 min read Partner content

The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisations Marketing, Communications and Sponsorship teams.

As the national governing body for the largest participation sport in England, Thompson’s role as Chief Marketing Officer will be to build on the popularity of swimming and promote the sport to new and existing swimmers.

Currently Global Marketing Director for Carlsberg, Thompson brings a wealth of experience to the ASA having worked with a range of leading commercial and sport brands including The Premier League, The FA, the Tour of Britain Cycling and ATP Tennis.

ASA Chief Executive, Adam Paker, said: “This is an exciting time for the ASA as we begin to roll-out new plans to engage more people in swimming and aquatics.

“Mike will be integral to this and his experience of the consumer market and enthusiasm for engaging people in sport, made him the perfect candidate. We all look forward to welcoming him to the ASA.” 

Commenting on his appointment, Thompson said: “Over 2.5 million adults regularly take part in swimming in England. To be joining a sport which so many people enjoy is a terrific opportunity.

“The ASA does varied and extensive work and I look forward to the exciting challenge of promoting and growing swimming and aquatics.”

Thompson will take up his role with the ASA on 9 November 2015.