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Wed, 30 September 2020

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Head Out to Help Out: get passengers back on board with better fares deals

Head Out to Help Out: get passengers back on board with better fares deals

Transport Focus is urging the Government to reform the fares and ticketing system to offer better value for money | Credit: Transport Focus

Anthony Smith, Chief Executive | Transport Focus

3 min read Partner content

Rail fares are set to rise by another 1.6 per cent in January. But what does this mean when so many passengers have yet to return to travel?

People’s feelings about travel, and the way they use public transport, have changed. While the rail leisure travel may bounce back, our research tells us almost two in three former rail commuters expect to work from home more so we will probably now travel less for work, both commuting and on business.

So, we are now presented with the opportunity for the Government and train companies to work together to offer passengers better value for money deals to get them back on trains.

For over a decade Transport Focus’ research has shown the need to modernise the retail offer from the railway. Passengers see the fares structure as complicated and confusing and some passengers are not confident in their ability to buy the cheapest or best ticket.

The ‘Easier Fares’ consultation in 2018 with the rail industry confirmed an overwhelming desire amongst passengers for change with more than eight out of 10 people wanting the fares system overhauled. Just one in three commuters were satisfied with value for money of their ticket in Transport Focus’s latest National Rail Passenger Survey showing pent up demand for better value fares.

Like the Government’s restaurant deal, we need a ‘Head Out to Help Out’ campaign to help get the country on the move again, boost the economy and reduce traffic on our roads.

Passengers in Transport Focus’s Transport User Community say discounts need to be substantial to be genuinely attractive. Carnet ticket offers such as bundles of ten tickets for the price of eight are needed for them to see rail travel as a genuinely attractive option again following the impact of coronavirus.

Transport Focus is urging the Government to reform the fares and ticketing system to offer better value for money. This should go beyond a fares freeze, rather than the rise in line with RPI, and include the roll out of more flexible season tickets for people returning to their place of work part-time. 

The Government need to get train companies to offer a combination of cut-price deals, carnet style ‘bundles’, flexible season tickets for commuters and better value for money fares across the board. To get Britain moving again in the coming months, tickets that fit the way we live and travel now are needed, not just season tickets designed for city gents in the last century.

Like the Government’s restaurant deal, we need a ‘Head Out to Help Out’ campaign to help get the country on the move again, boost the economy and reduce traffic on our roads.

Transport Focus is calling for:

  • cut price deals to entice passengers back to rail travel following the impact of coronavirus, starting with the launch of a ‘Head Out to Help Out’ scheme
  • the introduction of more flexible season tickets and ‘carnets’ (which offer a discount for multiple journeys when bought upfront) for people returning to their place of work part-time
  • reform of the complex rail fares system to be urgently accelerated to deliver a better value for money fares system for passengers.

Passengers tell us time and time again they want a fares system that is simple to use, easy to understand and is flexible enough to cater to how people expect to work and travel now and in the foreseeable future.

Now’s the time for a radical shake up of the fares system.
 

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