RHA has the wit to woo women
The Road Haulage Association (@rhanews) is launching Shes RHA, designed to address the acute shortage of women in road transport.
The industry has a workforce of 2.2 million of which just 2 per cent are women. As a result, the haulage sector misses out on a wealth of diverse talent and performance benefits that women can provide. She’s RHA aims to attract more women into the wide range of career paths available.
RHA chief executive Richard Burnett (@RHARichardB) said: "The aim of She's RHA is to promote a new, welcoming, culture for this industry. Women already play a key role in logistics at all levels but we need to increase the numbers. We believe that by providing a forum for women to share advice, information and knowledge, She’s RHA will not only create a much-needed spirit of camaraderie, it will also highlight the vast range of career choices this vital sector can provide.
The initiative, conceived by RHA board member Lesley O’Brien (@FreightTrainLLP) said: “She’s RHA will encourage, support, mentor and empower women of all ages, skill sets and experience. We need to inspire women to choose a career in transport. I am delighted that the RHA recognises the contribution that women can make and has taken the initiative to work with its members to facilitate a dynamic support network through She’s RHA.”
A launch event is planned for the end of February to be held in the north of England.
