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Sally Munday: UEFA EURO 2028 can turbo charge positive change

UK Sport | UK Sport

2 min read Partner content

We are delighted with today’s news that UEFA has selected the UK and Ireland to host UEFA EURO 2028. As the UK’s major event agency our team has been at the heart of what is a unique and pioneering collaboration across five football associations and government partners which now promises to deliver one of the most innovative, diverse and sustainable major sporting events we’ve seen.

On behalf of UK Sport, I’d like to express our thanks to everyone who played a part in this collective victory. Securing the rights to this event is a testament to the capabilities, dedication, knowledge and expertise of the people working within our major event sector.

Benefits of Major Sporting Events

There are well publicised benefits of hosting major sporting events, including the economic boost nationally and locally, their ability to attract foreign investment, and as a catalyst to drive social and community benefit.

In 2022, major sporting events (excluding the Commonwealth Games) had a direct economic impact of £132 million, supported 1,600 jobs and had a 6:1 return on investment.

Looking ahead, UEFA EURO 2028 has the potential to turbo charge positive change and is predicted to generate cumulative socio-economic benefits of up to £2.6 billion across the five nations. In addition:

  • A further £45 million legacy fund will be invested to develop football and create additional legacies;
  • The tournament will help create positive long-term community impact through volunteering, tourism and other training opportunities that provide people with skills for life.

We know each government is committed to supporting our hosting ambitions, given the proven benefits, especially their ability to drive social impact indicators such as improving participation among under-represented groups, support for facility redevelopment and wider community benefits.

UK is open for business

Bringing an event of this scale and stature to the UK and Ireland is also a clear signal we remain open for business and continue to offer a world-leading destination to some of the biggest sporting events.

Developing and delivering a pipeline of mega sporting events over the next decade remains a critical pillar of our strategy. We are committed to inspiring positive change and showcasing extraordinary sporting moments through hosting a thrilling programme of live events which reach new and youthful audiences, uplift communities and help to unite the nation.

UEFA EURO 2028 will act as an anchor event as we look to the next decade and outline ambitious plans over the coming months to build on our reputation as one of the global destinations of choice for major sporting events.

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